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To: Art Baeckel who wrote (24334)8/27/2001 10:33:43 AM
From: Art Baeckel  Read Replies (1) | Respond to of 30916
 
Excite’s numbers tell a tale

Excite @Home’s (ATHM) warning earlier this week that it might
not be able to survive as a going concern after having raised
$185 million just two months ago was a blow to the viability of
broadband Internet and streaming content.

In an amendment to its annual report filed with the Securities
and Exchange Commission, the Redwood City, Calif.-based company
said that “conditions raise substantial doubt about our ability
to continue as a going concern. We cannot guarantee that we will
be able to obtain additional funding on acceptable terms, if at
all.”

With this negative admission as a backdrop, Excite is also
facing delisting as its share price has plummeted to under $1
per share – light years from its 52-week high of $18.56. But
what makes this slide even worse is the fact that if Excite’s
shares are delisted, the company will be forced to repay some of
its outstanding notes in cash.

This impending collapse of Excite is especially bitter news for
AT&T (T), which controls the voting stock of the company that
analysts once considered the frontrunner in rolling out
high-speed Internet. After all, it was only in June when Excite
assured Wall Street that the raising of $100 million through the
sale of convertible notes to Promethean Asset Management and
Angelo Gordon & Co. plus the $85 million it snagged from AT&T in
a fiber-optic capacity contract would suffice to keep it in good
operating order. But it didn’t.

No mystery

What happened?

This is a question that no one seems able or willing to answer.
But it’s obvious that Excite is far from profitability after
aggressively marketing and selling broadband connections
throughout the country to the tune of establishing more than 3.6
million residential customers and more than 12,000 businesses.

While AT&T and Excite have not elaborated on the causes, the
consensus on the Street is that the culprit is the crash of
Internet advertising. At first glance, the company’s latest 10Q
for the quarter ending June 30 does show a catastrophic dip in
advertising revenues. For example, last quarter they fell to a
measly $28.5 million, compared to about $75 million for the same
quarter last year—a 62 percent drop. Conversely, Excite showed
an even greater 72 percent increase in consumer access revenue,
which was $89.6 million, compared to $52 million one year ago.

However, when one contrasts the cost of services and products
for this quarter, which was $98.4 million, compared to $69.3
million same time a year ago – a 41 percent increase – one
begins to see another reason why Excite is in deep trouble.
Couple this with the fact Excite’s financials also show it cut
its spending on sales and marketing by 40 percent to $44.6
million, compared to $74 million the same time last year, and
the mist begins to dissipate.

The numbers show that at a time when Excite’s advertising
revenue was falling into the abyss, Excite was slashing its
sales and marketing, while spending substantially more for its
products and services. Since the costs are not broken down
further in its filing, I’m going to speculate that Excite has
been absorbing the costs for the hardware and installation of
its broadband in a desperate attempt to boost its subscription
base by offering lucrative packages to lure potential
subscribers.

Moreover, if one looks carefully at Excite’s costs of service
and products for the last six months one can definitely make
such an argument, considering such costs increased by 50 percent
to $191 million, compared with $126.6 million for the same
period last year.

A hard sell

Also consider the fact that Excite’s general and administration
costs for the last six months escalated by 26 percent to $35.8
million, compared to $28.5 million for the same period last
year. This indicates to me that the company had more service
calls and more customer paperwork, which tends to support my
theory that Excite pushed very hard to increase its subscribers
– no matter what the cost.

So what’s the bottomline?

In my opinion, Excite’s numbers tell a tale that very few are
willing to listen to: Broadband is a very hard sale once you get
past the early adopters and pitch it to Joe & Jill lunchbox.
That’s because even at its best, the current broadband quality
and content can’t measure up to free TV, which offers Jerry
Springer without having to download.

Perhaps that explains why heavyweight AOL Time Warner (AOL)
recently got involved in a joint venture with five Hollywood
studios in order to begin offering feature films via its
broadband service by the first quarter of 2002. However, once
again there a real question of whether consumers will pay for
such a video-on-demand service, which is estimated to take from
20 minutes to 40 minutes to download per movie viewed on your
computer screen. In addition, I wonder how excited Jerry
Springer fans will be about having only about 100 such titles to
choose from in the beginning? Will it make them willing to pay
the additional subscription fee and $3.99 a pop per video to
upgrade their dial-up connections and forsake their chatrooms
for the thrill of watching movies on their small screens?

Meanwhile, AT&T finds itself in a very precarious situation.
Since it’s already bet the farm on the future success of this
medium, it simply cannot allow Excite to fall off the face of
the Earth. Yes, Virginia, there is a Santa Claus and his name is
C. Michael Armstrong, CEO of AT&T. I predict he will soon be
delivering an early Xmas gift for Excite that will bail it out
of its current mess. However, I also suspect Armstrong – just
like the real Santa—will be delivering some huge lumps of coal
for all those bad boys and girls who are currently running
Excite into the ground.

This courtesy of Raging Bull!

ART