To: Boplicity who wrote (3436 ) 8/28/2001 11:48:09 AM From: stockman_scott Respond to of 13815 Chicago Marathon Races for Wireless Updates Monday August 27 07:06 PM EDT By Kimberly Hill, Wireless.NewsFactor.com Last year, the Chicago Marathon posted individual statistics on racers' progress to the Web every 7 minutes. This year, the event is upping the technology ante by using a messaging system to distribute updates via several channels, including wireless. According to the race organizers, the 2001 LaSalle Bank Chicago Marathon, to be held October 7th, will be the first marathon with the capability to deliver automated updates on runners' times and breaking news. Marathon Messenger is a free service that will be accessible by visiting the Chicago Marathon Web site. On race day, participants will receive automated notifications on the communications devices of their choice: phone, e-mail, pager or PDA (personal digital assistant). Customized Brand Names Chicago-based Centerpost will provide the messaging application, with fellow Chicago company DiamondCluster (Nasdaq: DTPI - news) leading the consulting effort. Centerpost works with such companies as United Airlines and Travelocity.com and is backed by Motorola, Draper Fisher Jurvetson, and Portage Venture Partners. As president and chief technology officer Craig Goren told Wireless NewsFactor, Centerpost's "behind the scenes" service name is SmartDeliver. However, customers like the Chicago Marathon sometimes choose to attach their own brand names to their own implementations of the message delivery service. In this case, the Chicago Marathon has "branded the way that they use our service as this thing called Marathon Messenger," he said. Goren explained that, rather than acting as an application service provider (ASP) -- which provides an end-to-end application for, say, an accounting system -- Centerpost is a Web service provider. An organization like the Chicago Marathon can send information in XML (extensible markup language) format via HTTP (hypertext transport protocol) to Centerpost to be distributed via a range of channels. Thus, the service is one functional module of the organization's Web application strategy. Tech-Savvy Race According to the marathon organizers, the Chicago Marathon has a long-standing tradition of using technology to enhance the race experience for runners and fans. In 1998, the ChampionChip timing and scoring system made its debut. By 2000, individual splits were posted to the Internet every 7 minutes, enabling friends and family to follow their favorite runners directly from personal computers. Carey Pinkowski, executive race director of the LaSalle Bank Chicago Marathon, said, "We have always made a commitment to enhance the race experience and create a world-class event. Friends and family -- as well as marathon fans everywhere -- will now be able to follow the progress of their favorite runners as they complete the 26.2-mile challenge."