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Technology Stocks : Advanced Micro Devices - Moderated (AMD) -- Ignore unavailable to you. Want to Upgrade?


To: Milan Shah who wrote (52862)8/28/2001 9:47:19 PM
From: pgerassiRead Replies (1) | Respond to of 275872
 
Dear Milan:

How about this idea for an AMD ad?

A PHB (Pointy Hair Boss) walks in and says to two workers, "Here is $3000 each to get your new PC! Go buy good ones!"

One worker goes and gets a 2G P4 and the other a 1.5G Palomino. You see the speeds and the well known logos on the boxes. The P4 worker says "My PC is faster than yours!" The other says "I did my research before buying. Just wait and see!"

Later.

They both walk into office at 9:00 AM (clock on wall) and sit in front of their computer with an in box filled to the same height. They start taking forms from the in box and doing things on their PCs and placing the stuff printed between them to their out box.

Later.

The clock says 4:00PM. The worker with the AMD is preparing to leave because his in box is empty and the worker with the P4 is still working on his partially filled in box. The P4 worker asks the AMD worker, "How did you get done so fast?" The AMD worker responds, "My AMD system is very fast on the things we do and you know what, I still have plenty of funds left over for upgrades!" The AMD worker leaves.

The P4 worker says "I should have gotten a Palomino! Hey, if I hurry, I can return this one and get one like his!" Picks up phone.

AMD processor logos appear.

End

Pretty powerful! And if you want, you can use 2 GHz Xray 4 instead of P4 (to not mention a competitor).

What do you think?

Pete



To: Milan Shah who wrote (52862)8/28/2001 10:45:56 PM
From: TechieGuy-altRead Replies (2) | Respond to of 275872
 
AMD marketing campaign:

I really think, specially for consumers, it's very important to have a campaign where you start the analogy with something that they can associate with, then go from there.

Plus, the more absurd the analogy, the longer the person will remember it.

I think they should show (build it on TV, then draw static parallels on print) a formula 1 race where a row of formula cars are reving their engines.

The excited voice of the commentator is giving a running commentary regarding the race, all the while a camera circles around the stationary cars.

After a few 10's of seconds, the commentator declares a winner- based on the highest reving engine.

Then a simple voice over tells the audience that buying a high MHz computer is like a NASCAR race being decided on RPM revs.

I don't think that anyone seeing that ad would likely forget that when they go to buy a computer.

TG



To: Milan Shah who wrote (52862)8/28/2001 10:49:12 PM
From: Ali ChenRead Replies (1) | Respond to of 275872
 
AMD to launch anti-clock-speed campaign:

Message 16272410

"AMD, which trails Intel in clock speed, plans to launch a marketing campaign that is designed to tout the company's Athlon chips' high-performance design. Although its fastest chip now operates at just 1.4 gigahertz, some benchmark tests indicate that Athlon chips at that clock speed can outperform an Intel Pentium 4 running at 1.7 gigahertz. The marketing campaign will begin in the fourth quarter, AMD officials said."

Fourth quarter? What a bunch of morons!