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To: Mary Cluney who wrote (142457)	8/30/2001 12:54:55 PM
From: semiconeng	Read Replies (1) \| Respond to of 186894

You are right. It depends. This argument depends on a bunch of fuzzy definitions. IMO, you have to stick to what you know best. Shoemaker stick to you own whatever. But that doesn't mean the shoemaker should not look for synergy. If you can make terrific leather boots doesn't mean you can't make high end designer leather handbags. It all depends. Mary Hallauja!!! Thank You Mary.... I knew SOMEBODY would eventually get the gist of what I was trying to say. I'm not even going so far as to suggest that a "Shoemaker" should go with "Handbags", but to use your analogy,if you're a Super Duper Shomaker, might it not be a smart investment to buy up a struggling Running Shoe/Sneaker Maker? Just in case the Leather Shoe Market had a downturn? And on second thought.... WHY NOT use some of that left over leather to make a few handbags on the side? Are you going to make a ton of money on Leather Bags? No. Are you going to put Gucci Handbags out of business? Probably not. but selling a few handbags on the side might get you through the "Leather Shoe" slump, and it MIGHT bring some Leather Bag Shoppers into the store, where you MIGHT be able to sell them some shoes. And I would rather put my money in that operation, than in "Joe, I Only Make Leather Shoes" Company. That's all I'm saying. Semi