To: wanna_bmw who wrote (53615 ) 9/2/2001 3:58:03 AM From: Bilow Respond to of 275872 Hi wanna_bmw; Thanks for the response. In regards to the people who were able to overclock their Athlons, but then lost that ability due to the cores being "pushed past their limits" I've got my doubts, but this is not something that we can ever come to a conclusion about so I'll leave it alone. Re: "... but if it weren't for Ford continuing to advertise great products, they probably would have left long ago. Intel has a great advertising engine. People see them everywhere, and it puts AMD at a disadvantage, since they don't advertise at all. This is still going to be a large factor in the future. " When people buy a (new) car, they buy it directly from a dealer. If they want to buy a Ford, they buy it from a Ford dealer. Ford advertising gets them into the store, and then a Ford salesman sells them the car. Intel's relationship with their customers isn't as close. Intel sells their chips to companies like Dell and Compaq, and then customers are enticed into the "showrooms" by box maker advertisements, and they are sold chips by Dell or Compaq salesmen. For this reason, I'd say that the money Intel spends on advertising for Intel is largely wasted, as far as convincing consumers to buy Intel processors. The money that Intel spends to help boxmakers advertise Intel powered computers helps Intel make sales, but the advertising for Intel itself is pretty much a waste. AMD has to run more efficiently, so they leave the advertising to the companies that sell the products. So why does Intel advertise itself? I think the reason is because management likes to see their company advertised. They all have shares that they need to sell. Absolutely zero stock purchases:biz.yahoo.com This has not been a phenomenon unique to Intel. A lot of companies that have absolutely zero sales to the general public advertise their products in forums designed to interest the investing public. Re: "Recently, this thread presented marketing data that showed AMD in 38% of small businesses. I think there is quite a lot of market share for Intel to gain back. " That's amazing, but it still is "small business". Rather than seeing this as market share that Intel has an opportunity to win back (which is true), I think it can also be interpreted as AMD getting their foot in the door. The trend is obvious. -- Carl