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To: I_C_Deadpeople who wrote (75870)	9/5/2001 12:37:57 PM
From: long-gone	Respond to of 116816

GoldAvenue Acquires Strategic Interest In Vivre Inc., Luxury Marketing Company Date: Thursday, August 16, 2001 Geneva, Switzerland, 16 August - GoldAvenue announced today the acquisition of a strategic interest in Vivre Inc., a leading US direct luxury marketing company. This alliance marks the addition of a direct marketing strategy to complement GoldAvenue’s consumer e-tailing operation, which was established as a joint venture between PAMP (Produits Artistiques de Métaux Précieux), the world’s leading private gold refining and manufacturing company, and AngloGold, the world’s largest gold producer and leading marketer of gold. J.P. Morgan Chase acts as a passive investor holding a minority stake in the consumer side of the venture. Established in 1995, Vivre offers a compelling and unique luxury platform linking top global brands and affluent customers by providing a variety of direct marketing solutions. This formidable business model has given Vivre an edge in becoming a leader and dominant force in the luxury market. Over the last six years, Vivre has grown into a multi-media operation with its own luxury catalogues with a circulation of around three million; an extensive and proprietary database of luxury buyers; relationships with over 120 global brand partners; an e-commerce site, www.vivre.com ; as well as providing a comprehensive range of direct-to-consumer services to a number of global luxury brands. GoldAvenue’s strategic investment in Vivre will enable the gold retailing operation to draw on Vivre’s strengths in three key areas: luxury retailing expertise, operational infrastructure, and an established, targeted customer base. Commenting on the deal, Mehdi Barkhordar, CEO of GoldAvenue said, “We are delighted to have secured this strategic alliance with Vivre, one of the leading luxury direct marketing companies in the United States. We are confident that Vivre’s expertise on the operational aspects of direct marketing will enhance GoldAvenue’s consumer offering and contribute to its success.” “We are very excited to be working with GoldAvenue and its strategic partners on the launch of this innovative concept,” said Eva Jeanbart Lorenzotti, CEO of Vivre. “We view this investment by GoldAvenue as a further acknowledgement of the successful service platform initiatives launched late last year.” GoldAvenue will launch its consumer operations in the United States in the fourth quarter of 2001 through its web site: www.goldavenue.com and a catalogue. The product offer will range from designer jewellery to watches and accessories in 18- to 24-carat gold. GoldAvenue is the world’s first-ever comprehensive multi-channel marketplace for gold “in all its forms”. Comprising two distinct business entities designed to service consumers, investors, and gold professionals alike, GoldAvenue will provide an extensive range of gold products and services. For consumers, GoldAvenue will offer a dynamic array of high-quality gold jewellery, watches, and accessories through its web site and catalogue. The business-to-business side of GoldAvenue is GAExchange, a primarily web-based trading platform for gold market professionals that also offers related services such as real-time pricing, market information, and proprietary reports and analysis. For more information, please contact Rola Alkadi, +41 22 718 3307 or via e-mail: press@goldavenue.com / www.goldavenue.com Disclaimer Except for the historical information which may be contained herein, there maybe matters discussed in this news release that are forward-looking statements. Such statements are only predictions and actual events or results may differ materially. For a discussion of important factors including, but not limited to, development of the Company's business, the economic outlook in the gold mining industry, expectations regarding gold prices and production, and other factors, which could cause actual results to differ materially from such forward-looking statements, refer to the Company's annual report on the Form 20-F for the year ended December 31, 2000 which was filed with the Securities and Exchange Commission on April 23, 2001. anglogold.co.za