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To: elmatador who wrote (14925)9/6/2001 10:05:54 AM
From: carranza2  Read Replies (3) | Respond to of 34857
 
One of the most influential regular studies of mobile phone use, produced by A.T. Kearney management consultants and Cambridge Business School, is due to reveal tomorrow that most consumers are utterly uninterested in surfing the internet from their mobile phone. Of 2,400 mobile phone users interviewed, just 4 per cent said they thought they were ever likely to use their phone to spend money online (down from 12 per cent in the last survey, six months ago). Only 2 per cent had tried to do this with existing generations of internet-enabled phones, which have already cost the industry hundreds of millions of dollars to deploy

I wonder what group of users were targeted by this study. Presumably UK or European users.

The fiasco in Britain over GPRS surely had something to do with the results if the study is limited to UK users.