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To: vampire who wrote (14580)	9/6/2001 5:19:46 PM
From: 2MAR$	Respond to of 208838

DCLK's CEO says bought stock in company ( is he ready to average down ?) ;-) NEW YORK, Sept 6 (Reuters) - Kevin Ryan, the chief executive of DoubleClick Inc. <DCLK.O> said on Thursday that he had recently bought stock in the online ad firm because he believes in the long-term value of the company. "I feel incredibly bullish about the prospects of the company," he said at an investment conference. Ryan said he had bought about "a couple of hundred thousand dollars worth" of DoubleClick stock. He did not specify when he bought it. DoubleClick's shares have been battered recently on concerns that the soft online ad market may force the company to lay off more employees to cut costs. In mid-August, the company said in a regulatory filing that it could take additional restructuring charges in the third quarter, "principally related to further headcount reductions." On Thursday, the company's shares fell a further 47 cents, or 6.1 percent, at $7.27 hovering just above 52-week lows. In the past year, the company's shares have fallen 82 percent, underperforming the Nasdaq stock market, which is down about 59 percent on the year. DoubleClick also said on Thursday it purchased media planning technology San Francisco-based interactive media agency Adgile Interactive. No terms were disclosed. The technology, known as Adgility, is a Web-based software application, which is designed to make media planning and buying easier and more efficient for advertisers and agencies. Ryan said he expected DoubleClick to make a couple of more acquisitions before the year end. "We are seeing good opportunities for buying up smaller competitors," he said. ((--Jennifer Laidlaw, New York Equities Desk, 646 223 6185)) REUTERS * end of story *