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Strategies & Market Trends : Booms, Busts, and Recoveries -- Ignore unavailable to you. Want to Upgrade?

To: Ilaine who wrote (8602)	9/9/2001 2:10:49 PM
From: elmatador	Read Replies (1) \| Respond to of 74559

To redesign the business for 3G the first thing a business re-designer has to do is to state that mobile data is not a public service. This because every time you mention telcoms you have the stigma attach to it. The stigma of having been a public service for more than 100 years. The PSTN (Public Switched Telephone Network) is a public service. Mobile wireless (2G) is an adjunct of the PSTN and as such a public service by association. (Witness outside the US, regulators forcing licensees to cover the whole population of the country) The 3G model is modelled in the 2G, as its continuation. As just a new generation. Here the mobile industry got it wrong: Mobile data modelled on a public service. MOBILE DATA MUST NOT BE A PUBLIC SERVICE. 3G's implementation should be modelled in a public service as much as hamburger;' joints and gas stations are public service. As much as shopping malls are public service. 3G is to be implemented as networks modelled in a public type of service it will never take off. Just look it is not taking off. The worst case is Sweden that in a beauty contest forced operators to cover 98% of the country. Mobile data is retailing. That's the model. The shopping mall is the model. Public service is a centrally-planned, government-funded system, which responds to excess demand in the classic style of a nationalised industry—by rationing. Why mobile data as a public service will doomed. Our institutions are behind our times. Public institutions -those with regulatory power dealing with public services- have been overtaken by technology. Regulators, by acting on the interests of many: community, itself, the public and the suppliers who profit from building and operating those public services, public institutions act too slowly. This slowness in its speed, destroys all the benefits its regulatory actions brings to the public. So that we are worse off with regulatory bodies than without them. Their roles must be re-defined. But even that doesn't work: Being political entities, these redefinitions will not happen in a time frame that matters for a state of art technology such as 3G. A population waiting for a service and bureaucrats on a tower dictating how those services should be provided? It doesn't work. Just to look to education and health services to see the results. Or for a more sharp view: look to the energy sector. What's the result when they the market tries to step in. And this was not India or Bangladesh. That was California!!