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Technology Stocks : Amazon.com, Inc. (AMZN) -- Ignore unavailable to you. Want to Upgrade?

To: Glenn D. Rudolph who wrote (132015)	9/28/2001 12:00:47 AM
From: Oeconomicus	Read Replies (1) \| Respond to of 164684

NP. Amazon has one of the strangest business plans I have ever seen. It started out simple enough, though no shareholder would admit it was just a mail order business. But then many of the same people thought E*Trade was a technology company. ;-) Then they decided to make the plan sooooo big that no one could measure or conceive of how big. If there are no limits to your plan, there are no limits to what investors will pay for it, right? So, what was wrong with being a mail order biz? Surely some of them make money, right? I'll tell you. Being a mail order book seller couldn't be hyped to the moon. The biz is too simple and too easy to measure. No tens of billions of valuation potential there. Nothing to make John Doerr a cultural icon, making speaches about unlimited potential while he distributed stock to his limited partners so they could sell. The bigger the lie, the more people will believe it. That's why they ended up with a plan that makes no sense. JMO, of course. Bob