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Monday October 1, 11:22 am Eastern Time
Press Release
SOURCE: Altura International
SportsLine.com, Inc. Selects Altura International to Implement a Value Added Shopping Platform for Its MarketPlace Channel
Further Evidence of Altura's Leadership Role as the E-Commerce Shopping Platform of Choice
MONTEREY, Calif., Oct. 1 /PRNewswire/ -- Altura International, the leading architect, manager and developer of e-commerce shopping solutions, has entered into an agreement with SportsLine.com, Inc (Nasdaq: SPLN - news). Based on the agreement, Altura has designed and implemented a custom shopping channel for the highly trafficked MarketPlace shopping section of the CBS SportsLine.com site. The co-branded SportsLine.com and Altura site, located at sportsline.catalogcity.com , features over 350 name brand merchants and more than 300,000 products for SportsLine.com users to shop from. Altura's extensive list of merchant partners will supplement the existing SportsLine.com merchandise to offer an even more compelling shopping user experience.
MarketPlace on SportsLine.com launched in July 2000 as a merchandise area within CBS SportsLine.com, designed to enable non-sports retailers to access SportsLine.com's highly attractive targeted audience, while providing CBS SportsLine.com users with convenient access to a variety of appealing products and services. It operates independently from MVP.com, which was launched by SportsLine.com and USA Networks' ECS division in May 2001 and features licensed sports apparel, memorabilia and sporting goods.
MarketPlace on SportsLine.com uses Altura's powerful and flexible e-commerce technology platform, the Altura Merchant Operating System (AMOS), which provides shoppers a universal shopping cart solution that enables the discovery, selection, and purchase of products from multiple merchants in one easy check out process. Altura partners with leading name-brand merchants such as Alloy, Blair, Bombay, Chef's Catalog, Fisher-Price, Frontgate, Hammacher Schlemmer, and TravelSmith, among others, to provide consumers easy access to hundreds of brands and hundreds of thousands of products.
Lee Lorenzen, president and CEO of Altura International and its flagship portal CatalogCity.com, said, ``We're very pleased to be working with the premier sports site on the web. This relationship further strengthens our leadership role as the preferred e-commerce shopping solution for the web's leading destination and portal sites. Our custom application for SportsLine.com will continue to build customer loyalty by providing added services and benefits to their users and will provide a new revenue stream as well.''
``SportsLine.com was seeking a partner with a proven track record that could design a scalable solution to manage the traffic to our MarketPlace on SportsLine.com channel,'' said Dan Head, vice president of e-commerce, SportsLine.com, Inc. ``We needed a complete turn key solution, while at the same time the ability to tailor the product to the needs of our customers. We were impressed with Altura's extensive list of quality distribution and merchant partners and their ability to quickly implement a solution to meet our complex needs.''
About SportsLine.com, Inc.
SportsLine.com, Inc. is at the leading edge of media companies providing Internet sports content, community and e-commerce on a global basis. SportsLine.com, Inc.'s content includes more than one million pages of multimedia sports information, entertainment and merchandise. The Company's flagship Internet sports service ( cbs.sportsline.com ) was renamed CBS SportsLine.com as part of an exclusive promotional and content agreement with CBS in March 1997. SportsLine.com, Inc. publishes the official Web sites of the NFL and the PGA TOUR and has strategic relationships with Major League Baseball and the NBA, and serves as the primary sports content provider for America Online and Netscape. In 1999, the Company commenced operations in Europe through Sports.com Limited.
About Altura International
Founded in September 1997, and partially funded by Bill Gates, Yahoo! and InfoSpace, Altura International builds and manages custom e-commerce shopping solutions for the largest Web portals, Fortune 500 companies, and major merchants in the mail order and online catalog businesses. Altura has deployed over 30 shopping solutions for leading companies including AOL, Yahoo, Excite, MasterCard, and iVillage. Through CatalogCity.com, Altura's flagship shopping portal, consumers are provided easy access to the world's best products and merchants. Building on the strengths of its Altura Merchant Operating System (AMOS) technology and its customer acquisition agreements with hundreds of top name brand merchants, Altura has established itself as the leading developer of e-commerce shopping solutions. Additionally, as the only multi-vendor, multi-lingual and multi-currency e-commerce shopping engine, AMOS fully supports global shopping access as well. Altura-powered malls are located at the most heavily trafficked Internet intersections and are designed to deliver the most satisfying remote shopping experiences for customers around the world. Altura International is a privately held company and is headquartered in Monterey, CA. More information can be found by visiting the company's Web site at www.altura.com and www.catalogcity.com.
SOURCE: Altura International |
