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Technology Stocks : Intel Corporation (INTC) -- Ignore unavailable to you. Want to Upgrade?

To: Mary Cluney who wrote (144567)	10/2/2001 1:27:19 PM
From: GVTucker	Respond to of 186894

Mary, RE: There must be some method to marketing otherwise they would not try to teach it as if it were science. For me, though, there is too much in marketing that smacks of voodoo. It is much more voodoo than science, that's for sure. It sure as heck is something that I and my bean counting ways never could master. And that's why it is essential that a firm have talented marketing people and that they retain them by paying them a ton of money. Scientists (and engineers, for that matter) that try to cross over into marketing invariably find that the skills do not transfer well at all.

To: Mary Cluney who wrote (144567)	10/2/2001 2:06:25 PM
From: Road Walker	Respond to of 186894

Mary, re: There must be some method to marketing otherwise they would not try to teach it as if it were science. For me, though, there is too much in marketing that smacks of voodoo. There is at least some analysis to marketing, not all voodoo. If you make products that are red, white and blue; and products in large, medium and small, and data shows your best sellers are blue and medium, it's a good bet your next product should be a blue medium sized product. Not rocket science, but if you apply a lot more qualifiers from a good database, it can get increasingly complex. What motivates people to choose an Intel processor over an AMD processor? You test a bunch of different ads with focus groups, hope you get a decent sample. Then you run ads and try to measure results. It's never like testing a processor for MHz, you don't get a finite number you can take to the bank, there are too many variables to human psychology. The most interesting thing wrt Intel, nobody has ever managed to market a component like Intel has. Intel and Pentium names have more brand power than their customers, the box makers. That is the entire reason they have maintained average net margins of 20%+ while the box makers are working on under 5%. The end user pays X dollars for a product, everybody involved in the production and distribution gets a cut of those dollars based on cost plus value added perception. The guy with the most value added, brand power gets the largest cut or the dollars above their cost. In PC's, that's Intel. re: I am appalled. I have a mind to try to capitalize on this display of poor logic, immaturity and excessive machismo by shorting civilization futures. LOL. The majority on this thread are not participating in the prejudice rhetoric. I'm surprised and disappointed by a few that are. John