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Technology Stocks : Intel Corporation (INTC) -- Ignore unavailable to you. Want to Upgrade?

To: Tenchusatsu who wrote (144598)	10/3/2001 2:25:13 AM
From: BelowTheCrowd	Read Replies (1) \| Respond to of 186894

Actually, I should have even been careful with that statement. When I said that advertising and branding were probably the least important pieces of marketing, I was thinking of established products and brands. The "Intel Inside" campaign had huge impact. Today, it is significantly less important than it was many years ago. I've referred to this in posts before, but for those who didn't read the IDF materials, Ottelini's keynote was superb on all these points. intel.com I found the fact that he would make the following statement to be fairly amazing: In 1933, in the depths of the Great Depression, a fellow by the name of Charles Kettering gave a speech, and he opened his speech by saying, "I believe business will come back when we get some products that people want to buy." It seems pretty intuitive. But you have to understand who Kettering was. Kettering was one of the preeminent technologists of his era. He was the man who founded Delco Electronics. He invented the electric starter for the automobile. He sold his business to General Motors and retained a position as head of the research organization of GM until he retired in 1947. He described research as the organized process to make people dissatisfied with what they have. The fact that he said this tells me that he GETS IT. And the general idea is of listening to the markets. Ultimately a marketing function. I wasn't all that crazy about a couple of his example and demos, but that's probably as much a reflection on his audience as anything else. mg