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To: john.d who wrote (7761)10/2/2001 10:49:14 PM
From: Montana Wildhack  Read Replies (1) | Respond to of 14101
 
Hi John,

Its my opinion that Pennsaid will do quite well in
europe. I believe the COX2 problems have been made
very public and that will have a noticable effect.

The topical component of the UK is around 75 million
sterling of the 260 million market. I believe as
Pennsaid matures it will capture 1/3 of this and will
steal from the oral NSAID's. (Pennsaid is very powerful
compared to Bengay).

I've been using 10% of the market since the COX2's and
their problems hit the world's biggest newspapers and
CNBC. Instead of the public thinking they're the
panacea - they're viewed as dangerous and misrepresented.
Secondly the pricing strategy is excellent.

Servicable market 6 countries - 1.5 billion (all Cdn)
Retail market - 150 million
DII 'royalty' - 50 million (33% - UK higher/4 EU lower)
DMX gross margin - 35 million (see note below)
DMX expenses - 15 million
DMX net profit - 20 million (loss c/fwd 3 yrs this rate)
DMX eps - .40

Notes -

Royalties in the UK I believe are above 40%. The 33% is
the blend including a small high fraction for the carib.

Gross margin is based on 10% direct manufacturing cost
at retail level which I expect could be lower at higher
volumes. This in the UK equates to 16 lbs sterling times
2.15 times 10% or roughly $3.44 a "bottle" Cdn.

The loss carried forward is on the books and future
profits will be netted against it until it is used up
before DMX starts paying taxes.

After that I would expect a 10% plus growth rate until
the patent expires in 2006 or with whatever extensions
they get.

Bottom line somewhere in the $8 range 18 months from
now based on this and nothing else.

There were numerous companies they negotiated with in
europe. In this doomsday scenario they would probably
come back to the table and make a smaller deal for
what is roughly twice the size of the UK market.

...

Governments didn't feel compelled to get their responses
back by the time Britain said they had to and DMX only
got $600 million US worth of more market in the timeframe
stated and said they would find these guys under their
desks (or where ever they hang out) themselves to
get these guys to deal with it (run away! run away!).

Go get em Rebecca. Drag them over here by their ears.

"Because agreement on each
aspect of the marketing authorization must be obtained from all member states,
we believe that we will best be able to achieve this consensus by dealing
directly with each of the members."


Good.

Wolf