To: Cooters who wrote (15449 ) 10/4/2001 1:43:04 AM From: techreports Read Replies (2) | Respond to Although Samsung is still trailing Siemens, which has also grown share consistently in the past years and now has 7.9 percent of the global market, Samsung said it is aiming to become one of the world's top three players. "Europe is a highly saturated market. The real growth is taking place in Asia and South America, while there's still some room for growth in the U.S.," he said. "There's a major benefit from the brand, and more and more phones are sold through normal electronics shops. Our presence there (with TVs and audio) gives us an advantage," he said. "For some reason these companies (Philips, Sony) haven't been able to do it. Their products just weren't good enough," he said. He's not afraid that this summer's tie-up between the cellphone operations of Japan's Sony and Ericsson will threaten Samsung, pointing out that Philips wasted two years due to its failed merger attempt with Lucent's <LU.N> cellphone business.
