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Technology Stocks : Intel Corporation (INTC) -- Ignore unavailable to you. Want to Upgrade?

To: greg s who wrote (144646)	10/3/2001 4:03:33 PM
From: Mary Cluney	Read Replies (2) \| Respond to of 186894

greg, <<<As a retired Intel marketeer, there is a VERY defined process for acquiring the voice of the customer, just as there is a very defined process for taking those requirements and expressing them in a product that services those needs. Intel was not my first marketing position and I became amazed at the thoroughness of the process (wrt my previous marketing experiences). I won't go into details of the processes, as that is not appropriate for an open forum. But, rest assured that there are clearly defined and very effective processes in play here.>>> There is nothing like getting information from people who have been there and done that. That is what this forum is all about. Getting information from people who actually work in the industry and have had a substantive role. Having said that, however, I now have a much better understanding of Intel thinking. They are after all engineers. They think and must think like engineers. They will try to reduce everything into a process. However, again, I am skeptical. I like engineers doing engineering things. When they (engineers) go outside their areas of expertise, as we have so painfully witnessed in this forum of late, the exercise is very revealing if not frightening. The same goes for acquiring the voice of the customer as a marketing process. I hope Intel engineers have some humility and not become too arrogant. The process should be viewed as part of a larger process for which the essentials are beyond process - unless when you consider heuristics as part of the process. By that I mean, that you have to take your understanding of what the customer thinks he wants and give him something that he needs without the customer knowing exactly what was possible. There has to be some vision included. Otherwise it is too trivial. Then again, what you choose to share with us, has to carry a hell of a lot more weight. Mary