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To: Rctrader2 who wrote (93809)	10/16/2001 10:54:21 AM
From: Jim Bishop	Respond to of 150070

VLNK World's Largest Dairy Co-op Selects viaLink for Data Synchronization Business Editors & High-Tech Writers DALLAS--(BUSINESS WIRE)--October 16, 2001--The viaLink Company (Nasdaq:VLNK) today announced that the Dairy Farmers of America (DFA), the world's largest dairy cooperative, has selected viaLink's syncLink(SM) to synchronize its product, price and promotion information with retail trading partners. DFA, which is based in Kansas City, Mo., has 27,000 members in 45 states and produces more than one quarter of the US milk supply. Diary products include fresh, condensed and nonfat dry milk, cream, cheese, butter, nutritional beverages, dips and other dairy-related products. syncLink's accurate trading information and connectivity allow retailers and suppliers to leverage their legacy systems for e-commerce, and provides an easy entree to advanced supply chain solutions like scan based promotions and collaborative planning, forecasting and replenishment (CPFR). The synchronization service dramatically reduces invoice errors, rework and costly deductions. The viaLink Company (Nasdaq:VLNK) is the leading provider of data synchronization and advanced e-commerce services to the retail food industry. The viaLink Partner Package is a suite of services that use synchronized data to give trading partners visibility into product movement through the supply chain and enable collaborative business processes. For more information, visit viaLink's website: www.vialink.com. --30--tp/da* CONTACT: The viaLink Company, Dallas Larry Marshall, 972/934-5500 lmarshall@vialink.com KEYWORD: TEXAS MISSOURI INDUSTRY KEYWORD: FOODS/BEVERAGES E-COMMERCE INTERNET NETWORKING SOFTWARE SOURCE: The viaLink Company Today's News On The Net - Business Wire's full file on the Internet with Hyperlinks to your home page. URL: businesswire.com * end of story *