To: Rocket Red who wrote (93954 ) 10/25/2001 10:47:34 AM From: Trumptown Respond to of 150070 Time for round 2:biz.yahoo.com StarMedia Unveils The Next Generation In Online Advertising @dPod Serves as Dynamic New Technology To Maximize Clients' Marketing Investment NEW YORK, Oct. 25 /PRNewswire/ -- StarMedia Network, Inc. (Nasdaq: STRM - news; starmedia.com ), the leading integrated Internet media and solutions company for Spanish- and Portuguese-speaking audiences worldwide, today announced the launch of @dPod, a new proprietary and exclusive online advertising technology that offers advertisers dynamic new ways to engage their target audience. This addition complements StarMedia's existing marketing platform to provide clients with the most comprehensive solutions for value-added online advertising in the Portuguese and Spanish- language marketplace, a sector where revenue is projected to reach $1.1 billion by 2004, up from $331 million in 2001.* @dPod, a technology recently acquired from ePod Corp., is an interactive rich media advertising unit that allows users to read, interact with and browse through products without leaving the StarMedia page they are in, encouraging higher click through rates and increased transactions. Moving far beyond the banner and other rich media units, @dPod provides clients with an effective mix of editorial content, flash animation, contests, streaming audio and video, and transaction opportunities to create a sophisticated online marketing campaign that engages the user in a variety of ways. Additionally, it is easily updated, and functions as a complete website integrated within StarMedia. @dPod benefits StarMedia's extensive online audience by offering an unintrusive way for advertisers to connect with users without interrupting their online experience. ``The introduction of this new advertising technology demonstrates StarMedia's commitment to stay ahead of the curve to provide our clients with the latest and most comprehensive marketing solutions allowing them to maximize their marketing investment,'' said Betsy Scolnik, Executive Vice-President, StarMedia Network, Inc. ``This new initiative enables our clients to develop even deeper and more interactive relationships with their target audience, while ensuring that our users remain in control over how they choose to interact with advertisers,'' Scolnik said. * Online advertising is expected to grow more rapidly in Latin America than in any other major region over the next five years. Jupiter Research expects revenue derived from Web advertising in Latin America to increase from $331 million in 2001 to $1.1 billion in 2004. Source: Jupiter Research, 6/01 About StarMedia Network, Inc. StarMedia Network is the leading integrated Internet media and solutions company for Spanish- and Portuguese-speaking audiences, providing technology and services that enable consumers and businesses to take full advantage of the Internet. The company has operations in Argentina, Brazil, Chile, Colombia, Mexico, Puerto Rico, Spain, Uruguay, Venezuela, and throughout the United States.StarMedia and StarMedia's logos, product and service names are registered trademarks of StarMedia Network, Inc. For more information, please visit StarMedia's corporate web site at starmedianetwork.net . SOURCE: StarMedia Network, Inc.