To: Windsock who wrote (145821 ) 10/21/2001 8:57:38 PM From: Dan3 Respond to of 186894 Re: When is a P III not a P III? If Intel CPUs are relegated to consoles, but they still sell quite a few of them, does it matter? PC Market share is very important because it brings along with it support infrastructure. To take it to its extreme, if AMD were to chases Intel out of the PC market, relegating Intel to the game console and handheld markets, it would be a big deal, n'est pas? Not likely? Of course not. But the fact that AMD's flat unit sales into a declining market in Q3 indicate further market share gains is important. Intel is afraid to reveal unit sales or even to define its markets. If Intel did indeed lose a little more PC market share last quarter, but increased total X86 units shipped due to the initial pipeline fill of PIIIs for Xbox, it's very much worth noting. Microsoft could have wanted a good sized initial supply of CPUs to ensure availability during the Xmas season. Consider the the parts have to be shipped to the far east, assembled, tested, packaged, shipped back, and available for sale starting next month. Remember also that since 9/11 the possibility of longer lead times exists for any shipment, especially shipments that must make multiple international trips. So, it's quite reasonable to expect Microsoft to have wanted its first few million PIIIs to be in hand by the end of September. And since they weren't broken out separately, it seems quite reasonable to think that those couple of million sales were included with the other PIII sales. So, it looks like Intel shipped more CPUs last quarter, while AMD CPU shipments were flat. But, at the same time, it also looks like AMD gained another point or two of PC market share - and some of us think that's very important, even if you think it's irrelevant.