To: bwanadon who wrote (6163 ) 10/24/2001 1:59:31 PM From: Bucky Katt Respond to of 48461 Bush relies on advertising experts to win over Muslims The Bush Administration, fearing that it might lose the public relations war in Muslim and Arab nations to Osama bin Laden, is turning to Madison Avenue for help. The State Department is talking to the Advertising Council, a New York-based non-profit group that develops advertising strategies for national causes, about crafting a "public diplomacy" campaign on the military action in Afghanistan and the war on terrorism. Overseeing those talks is Charlotte Beers, the new Undersecretary of State for public diplomacy and former advertising executive at J. Walter Thompson who started in the industry marketing Uncle Ben's Rice. Ms Beers was named to the post by President George Bush early in his administration and was sworn in October 2. Her job is to sell America, a difficult task in some Arab and Muslim countries where citizens are protesting against the US military response to the September 11 attacks on the World Trade Centre and the Pentagon. "I think the fact is, there is a battle for hearts and minds," said Philip Reeker, a State Department spokesman. "There's a lot of disinformation ... The difficulties we face in getting our message out are quite clear." Several advertising executives and media analysts say the Administration's increased efforts will do little to sway Muslims and Arabs overseas, many of whom say their distrust of the United States goes beyond the situation in Afghanistan. The US handling of the Palestinian-Israeli conflict, for example, fuelled Arab and Muslim anger and prompted many to dismiss the rationale for going after bin Laden in Afghanistan, said the newspaper owner Osama Siblani. "The United States lost the public relations war in the Muslim world a long time ago," said Mr Siblani, publisher of the Arab American News, a weekly newspaper in Dearborn, Michigan. "They could have the prophet Muhammad doing public relations and it wouldn't help." That apprehension increased after September 11 because of what Mr Siblani and some advertising executives called the Administration's muddled public relations strategy. Ms Beers told the Advertising Age last week that she would consider buying air time on the Arabic-language al-Jazeera network, which is becoming the CNN of the Arab and Muslim world, to get America's message across to a foreign audience.smh.com.au Is this how the world ends?????????????????????????? And just think how much b/s they are feeding US???