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To: 2MAR$ who wrote (24985)10/24/2001 12:33:29 AM
From: KevinMark  Read Replies (1) | Respond to of 208838
 
Remember the Pokemon craze? I think the Harry Potter craze will be even bigger. After spending a full night of research on the subject, I could only find the big toy companies that will benefit from their merchandise. WB has the rights, Mattel spent 20mil and will pay 15% royalties to sell the books and movies. Hasbro owns "Wizards of the Coast" that currently sells HP card games ect.. I have yet to locate a public company besides the ones above that make any of their merchandise. If anyone knows anymore about this subject please post it.