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Technology Stocks : Advanced Micro Devices - Moderated (AMD) -- Ignore unavailable to you. Want to Upgrade?

To: TimF who wrote (60578)	10/26/2001 7:48:39 PM
From: Paul Engel	Read Replies (1) \| Respond to of 275872

"The normally-affable Ballmer stated, rather tersely, we thought: "We have a joint branding deal with Intel only. Our focus is on Intel." " 213.219.40.69 Time irritates AMD, Intel and Microsoft Marchitecture means separate the brands.. By Andrew Thomas, 26/10/2001 18:23:35 BST UK COMPUTER MAKER TIME has apparently incurred the wrath of three piddling IT companies - Microsoft, Intel and AMD. Well done chaps. The unpleasantness appears to have started when Time ran ads in UK newspapers featuring a logo not entirely dissimilar to the joint Intel Pentium 4/Microsoft XP sticker, but with the Athlon XP logo replacing the Intel one. This caused some confusion, not least to your humble writer, who yesterday had the opportunity to ask MS boss Steve Ballmer if his company had entered into a joint marketing agreement with AMD as well as Intel. The normally-affable Ballmer stated, rather tersely, we thought: "We have a joint branding deal with Intel only. Our focus is on Intel." Unconfirmed reports suggest that Intel was so incensed by the thought that Microsoft had secretly signed a deal with AMD that the mighty Chipzilla legal department was poised to swing into action against the software behemoth before the sordid truth was revealed: Time - 100 per cent AMD - had, no doubt completely accidentally, produced the offending logo which suggested Microsoft and AMD were rather closer than they actually are. An AMD spokesman denied all knowledge of AMD putting any pressure on Time, but the offending ads have mysteriously changed with the AMD and XP logos now separated as decency demands. Intel's official line remains: "Intel and Microsoft are spending $500 million on joint marketing for XP". As of press time, Time had failed to return our calls. µ