To: Proud_Infidel who wrote (147 ) 10/29/2001 7:41:35 PM From: Proud_Infidel Respond to of 25522 Intel chips away at Pentium 4 microprocessor pricing By Edward F. Moltzen CRN (10/29/01 16:48 p.m. EST) SANTA CLARA, Calif. -- Intel Corp., working to keep up the pressure on rivals and potentially goose fourth-quarter sales, has again slashed prices on its desktop processors. The chip maker cut its high-end, 2GHz Pentium 4 by 29 percent from $562 to $401 in 1,000-unit quantities. Intel cut 1.9GHzPentium 4 processors from $375 to $273, or 27 percent, and 1.8GHz processors from $256 to $225, or 12 percent. The Intel Xeon processor, at 2GHz, was also cut in price by 26 percent, from $615 to $455. Other chips to be the focus of cuts were several of its Pentium III desktop processors, which saw price cuts of between 10 percent and 14 percent. All prices are in quantities of 1,000 units. The company posted its new pricing Monday, effective Oct. 28. Top executives of the chip maker, including President and CEO Craig Barrett, are slated to conduct a question-and-answer session for financial analysts on Oct. 30. Since the beginning of the year, Intel has cut prices of at least some of its desktop or mobile processors about once a month. Its last set of cuts was enacted on Oct. 14. Many of the price cuts have been geared toward building up sales momentum for its Pentium 4 processor platform. Intel executives said that, within the past month, Pentium 4 processors began to outsell Pentium III chips on the desktop. In midday trading on Nasdaq, shares of Intel were down almost 3 percent, or 73 cents per share, to $25.13. CRN is published by CMP Media. CMP Media is also the parent company of SBN.