To: Proud_Infidel who wrote (189 ) 10/31/2001 10:51:36 AM From: Proud_Infidel Respond to of 25522 Japan PC Shipments Heading for Drop This Year By Reed Stevenson TOKYO (Reuters) - Japan's domestic personal computer shipments are set to drop 12 percent in the current business year to next March after consumer and corporate buying shrank in the second quarter, an industry group said on Wednesday. PC shipments are expected to total 10.6 million units for the 2001/02 business year, down from last year's record shipment of 12.1 million units, the Japan Electronics and Information Technology Industries Association (JEITA) said. ``We thought that PC sales would be immune from a downturn in economic conditions, but that was not the case,'' said Masatsugu Shinozaki, a Hitachi Ltd (6501.T) executive on the association's PC industry committee. Previously, JEITA had forecast a rise in 2001/02 of 12 percent to 13.6 million PCs. The revised outlook comes after Japan's major semiconductor and computer makers such as NEC Corp (6701.T) and Toshiba Corp (6502.T) reported bruising first half results, hit by a global chill in demand for information technology. Underscoring the speed of the downturn, Japan's domestic PC shipments fell 21 percent from a year earlier to 2.27 million units in the July-September quarter, just two periods after rising to their highest level ever. Total second-quarter shipments, including exports, were down 22 percent on the year at 2.44 million units. PC prices have been showing steady declines, with the average portable, or laptop computer, costing 167,000 yen ($1,368) compared to 211,000 yen a year earlier. JEITA said average server and desktop PC prices in July-September were 154,000 yen. FEW POSITIVE FACTORS If the new outlook for the year is realized, it would be the first fall since a five percent contraction in 1997/98, another JEITA official said. It would take a while for any positive effect from the introduction of Microsoft Corp's (Nasdaq:MSFT - news) newest PC operating system, Windows XP (news - web sites), to appear in PC shipments data, JEITA said. The Japanese edition of Windows XP will go on sale on November 16, but sales of PCs already loaded with the system, a better indicator of hardware sales, have already begun. Another factor behind the downturn and weaker outlook is the increasing inroad that foreign PC manufacturers are making in Japan's market, the world's second largest. JEITA's 17 members firms represent more than 90 percent of domestic PC shipments, but U.S. PC manufacturers such as Dell Computer Corp (Nasdaq:DELL - news) and Compaq Computer Corp (NYSE:CPQ - news) are not included in the association's tally. According to market research firm Multimedia Research Institute Ltd, Dell managed to improve its standing in the first half to sixth place from the number 10 spot, boosted by corporate sales. U.S. competitor Gateway Inc (NYSE:GTW - news), however, decided to cut its losses and pull out of Japan and Asia at the end of August. For the first half, domestic PC shipments shrank 10 percent year-on-year to 5.07 million units, JEITA said. In value terms, JEITA's member firms shipped 447 billion yen worth of PCs in the second quarter, down 32 percent from a year earlier, and just over one trillion yen worth of PCs for the April-September first half, down 20 percent.