To: Trumptown who wrote (95280 ) 11/1/2001 4:58:57 PM From: Trumptown Respond to of 150070 More STRM news, 4:16pm today!!!!!!!! It's windin' up for a run!biz.yahoo.com StarMedia moving forward with wireless business FLORIANOPOLIS, Brazil, Nov 1 (Reuters) - StarMedia Network Inc. (NasdaqNM:STRM - news) is moving forward with plans to offer wireless telephone companies new ``integrated'' services that will greatly expand what customers can do with their cell phones. ADVERTISEMENT The company, one of Latin America's first Web portals, is betting on new products that will integrate its own content and direct marketing services with the services offered by the region's mobile telephone operators. ``The decision was taken some time ago, but we were developing that model (now),'' StarMedia's Senior Vice President for Marketing and Operations Jose Manuel Tost told Reuters late Wednesday. However, he stressed StarMedia was not leaving its traditional media business. On Wednesday, StarMedia said it would offer the customers of Brazilian mobile phone operator Telemig Celular a new ``location-based service'' that will allow them to check their phones for information specifically related to location, such as nearby restaurants or cinemas. Tost said revenues for the new service would be based on the number of connections. In deals with other companies, the revenue-sharing could be calculated from the amount of time the user is logged onto the Internet with a cell phone. The offer comes only months after the former general manager of the company's wireless initiatives took over as chief executive. Following that move, as well as a cash infusion from BellSouth Corp. (NYSE:BLS - news) earlier in the year, many analysts thought the company would shift its focus to wireless, especially as advertising spending began to dry up. StarMedia, regarded as a bellwether of the Latin American Internet sector, plans to set up multi-access portals for the mobile phone operators that BellSouth controls in 11 Latin American countries. Tost said the first portal should be launched in Ecuador in November, followed by Peru and Colombia.