To: Robert Sloan who wrote (18941 ) 11/4/2001 5:24:51 PM From: Bruce Prescott Read Replies (1) | Respond to of 20297 Most of us on this board are not looking for "instant gratification," we are looking for a good long term investment. I think the case for CKFR is stronger today than it was two months ago. So far EBPP is in the early adopter stage. I see three more waves rolling in. Those who were considering EBPP, but undecided are probably off the fence now. At best, snail mail has been delayed, at worst, it has been contaminated by life threatening germs. Nothing demonstrates more conclusively how archaic snail mail is for conducting business. Investing in EBPP technology has always been advertised as a way to reduce expenses and boost a company's bottom line. Before 9/11 most of the incentive benefited businesses. Other than convenience, there was little incentive for customers to switch to EBPP. Now customers have a real incentive to switch -- fear of snail mail. This wave is already in motion. The second wave is already forming. Direct mailers are already in a downturn. My newspaper is now stuffed with advertisements that used to come by direct mail. E-mail is being promoted as the safest way to communicate. Before long EBPP is sure to be promoted as a safe way to pay bills. The downward spiral for snail mail has already begun. The more the volume of snail mail spirals down, the faster postal rates will rise. At some point, perhaps within the next 18 months, monthly fees for EBPP will be lower than the cost of postage alone. When that happens the second wave will arrive because people will have another incentive to switch to EBPP. The third wave is down the road, but not that far away. Smart businesses will seize the present moment to help their customers switch to EBPP. When their profits start rising faster than the dumb ones, the dumb ones will learn what they did and hop on the bandwagon. That will be the third wave.