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Technology Stocks : Amazon.com, Inc. (AMZN) -- Ignore unavailable to you. Want to Upgrade?

To: Bill Harmond who wrote (134188)	11/4/2001 7:53:20 AM
From: H James Morris	Read Replies (1) \| Respond to of 164684

I might be rude, dude, but you still smell like arrogance. Remember what they say about the arrogant? What goes around comes around! Message 16601805

To: Bill Harmond who wrote (134188)	11/4/2001 10:56:37 AM
From: Glenn D. Rudolph	Read Replies (4) \| Respond to of 164684

Bill, I believe you missed my point a bit about the cost of acquiring customers (wierd metric) and how it may be done more efficiently than spending two billion dollars. You see Amazon went and advertised using very large sums of money. They paid national TV to advertise. They paid for banner advertisements on AOL and Yahoo. They paid for print. They shipped products at no charge. They spent about as much as their gross revenue just to scale. The spend so much in a attempt to acquire customers they ended up being in debt to the tune of two billion plus dollars and their customers are clearly defecting. Thus, the investment was in hind sight wasteful and done on a large scale. My store has been placed on the home page of Ebay. A firm that I believe has as much traffic if not more than Amazon. I am next to the paid promotion by Pepsi, IBM, Sony, Fox TV, TV Guide, and others. Pepsi for example has a contest to enter and the winner gets to meet Britney Spears. We can assume for that placement Pesie is paying Ebay as is IBM (which is selling computers) and others are decent sum of money. The reason is to promote their brand. I was fortunate enough to generate sufficient revenue for Ebay that they asked if it would be fine with me if they place me on their home page at no charge to me. This placement began last Thursday and my sales in my Ebay Store, my ebay auction and my on-line self contained stores have increased 50 times since then. At today's rate of purchasing, it is 100 times. It seems to me that I am scaling at a rate that is just fine via my execution of my store and the way in which I satisfy my customers. We are looking at an increase in online sales from about $200K last year to maybe ten million this year. The season is not over so I can't provide a specific number. This increase came at no advertising expense to me. Maybe you could explain to me further about Apples and Oranges or even Rubies or Sapphires? I have no debt. I have a multi-million dollar on-line business and it is growing at a fantastic rate. Since you claim to understand the business model of Amazon better than I, could you tell me why they are not growing sales and they are losing money yet they are almost a seven year old company. Seven year old companys are considered rather mature before we had the "new economy." I need to know what Amazon has done correctly and how they used their expertise in retailing to obtain free exposure to acquire many customers. I also would like to know why so many of their customers are defecting to dual channel brick and mortar firms. You know what they sey about curious minds. By the way, being "under Britney Spears" has an interesing ring to it. Yes it is virtual and I have no clue about her singing but she sure looks my age in the virtual photograph;-) Glenn