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To: Bill Harmond who wrote (134207)	11/4/2001 7:26:42 PM
From: Glenn D. Rudolph	Read Replies (1) \| Respond to of 164684

Just look at the saturation campaign Disney is running on the Web for Monsters, Inc. Disney understands advertising, no? :) They are everywhere and Disney is good at marketing. I really dislike pop-up adds. I would disable them if the utility existed yet. I dislike them too. It can even cause a system error in the event one is using almost all their resources. Internet advertising will return. The ramp will be slower this time because so much of 1997-2000 spending for Web advertising came from venture money. This is true but I am still thinking of established firms moving some budget from another medium to the net. For example, I believe 80% or higher of the people that fit into my customer profile have internet access. The is a higher percentage than the general population. It is the interactivity possibilites that intrigue me. Marathon Oil still has their summer time scratch to win prize game. It would seem contests to get people's email addresses, etc. would work better and for less money on the net.