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To: advocatedevil who wrote (55369)	11/13/2001 1:13:34 AM
From: StanX Long	Read Replies (1) \| Respond to of 70976

Crash Rattles Wall Street Dow Falls on Latest Air Tragedy N E W Y O R K, Nov. 12 — Technology stocks rose today and the broad market held modest losses as investors shook off stunning news of a passenger-jet crash in New York to focus on Ciena's ray of hope in the depressed telecommunications sector. abcnews.go.com "The market does show remarkable resilience … it bounced back nicely indicating bargain-hunters are still ready to buy on unexpected opportunity caused by unexpected weakness," said Alan Ackerman, chief market strategist at Fahnestock & Co. "Nonetheless an event of this kind does raise anxiety levels which has put pressure on the market."

To: advocatedevil who wrote (55369)	11/13/2001 2:04:10 AM
From: StanX Long	Read Replies (1) \| Respond to of 70976

Selling Christmas in a weak economy Ads pitch back to basics, familiar brands and low prices "Low prices are our gift to you," is the theme of K mart's holiday commercials, which feature computer animated "Bluelight" characters. msnbc.com By Jane Weaver MSNBC Nov. 12 — Victoria’s Secret says it’s ok to be sexy. The Diamond Trading Co. is positioning its jewels as symbols of family and commitment. Kmart is promoting its discount brands and beleaguered fashion chain The Gap is turning on the pop star power. Advertising on TV, radio and print is more important than ever this holiday for retailers and marketers as they try to turn skittish shoppers into eager buyers in what analysts say could be one of the weakest Christmas seasons in years.