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Non-Tech : JAKKS Pacific (JAKK) -- Ignore unavailable to you. Want to Upgrade?


To: levy who wrote (361)11/16/2001 8:59:28 AM
From: JakeStraw  Read Replies (1) | Respond to of 371
 
>>...what exactly does jakks have with Potter?

Flying Colors Awarded ``Harry Potter'' License
jakkspacific.com
MALIBU, Calif.--(BUSINESS WIRE)--June 7, 2000--Warner Bros. Consumer Products has awarded Flying Colors, a division of JAKKS Pacific, Inc. (Nasdaq:JAKK), the licensing rights to develop a line of crafts and activities products based on the literary phenomenon Harry Potter.

Harry Potter is the central character in a series of books for children and adults alike that has swept the world. Written by British author J.K. Rowling, the books follow the exploits of a boy who learns on his eleventh birthday that he is the orphaned son of two powerful wizards and possesses unique magical powers of his own. He is summoned from his life as an unwanted foster child to become a student at Hogwarts, an English boarding school for wizards. There, Harry meets several friends who become his closest allies and help him discover the truth about his parents' mysterious deaths at the hands of a powerful adversary.

Stephen Berman, president and chief operating officer of JAKKS Pacific, Inc., noted that the world of Harry Potter, which is full of magical and intriguing characters and suspenseful plot twists, will provide an enormous reservoir of theme material for JAKKS' Flying Colors division. ``Fans of all ages have been captivated by the magical world of Harry Potter,'' said Berman, ``and we are pleased to be able to bring these moments and characters to life through our products. Harry Potter is expected to be one of the most exciting properties ever in the crafts and activities segment of the children's toy market.''

``We are truly excited to have the opportunity to bring Harry Potter from the pages of a literary phenomenon to the playtime of children worldwide,'' added Michael L. Bianco, senior vice president of sales and development for Flying Colors.

``It is the creativity and expertise of our licensees such as Flying Colors that will be key in developing merchandise that reflects the true spirit of this worldwide phenomenon,'' said Karen McTier, senior vice president, North American sales, Warner Bros. Consumer Products.