To: elmatador who wrote (4329 ) 11/15/2001 10:44:03 PM From: Dexter Lives On Read Replies (1) | Respond to of 46821 Re: Korean test bed Samsung and Microsoft Announce Strategic Alliance To Collaborate on Digital Home Technologies Leading Consumer Electronics and Software Companies Join Forces To Deliver Next-Generation Home Products and Experiences REDMOND, Wash., and SEOUL, South Korea -- Oct. 17, 2001 -- Microsoft Corp. and Samsung Electronics Co. Ltd. today announced a broad agreement to collaborate on consumer PCs and consumer electronics products for the digital home. The two companies intend to work together to develop and market a new breed of products based on Samsung hardware and Microsoft® Windows® software including support for Windows Media (TM) Technologies. The joint effort is the first strategic alliance for Microsoft's eHome Division, a new business unit formed earlier this year with the mission of developing new technologies that bring exciting yet simplified whole-home entertainment, communications and control experiences to everyday consumers. The memorandum of understanding was ratified in Seoul at a meeting between Microsoft Chairman and Chief Software Architect Bill Gates and President and Chief Executive Officer of Samsung Electronics' Digital Media Business Dr. Daeje Chin, Ph.D. This alliance is a key step in Samsung's strategy to become a leader in the digital electronics era. Microsoft's support will allow Samsung Electronics to provide leading solutions to deliver content and entertainment to the home. "Microsoft's alliance with Samsung Electronics will deliver a new generation of digital home technologies that create exciting experiences without adding more complexity to people's lives," Gates said. "We are entering a Digital Decade where smart, connected devices and advanced home-entertainment solutions will enable people to utilize technology in new ways and maximize its full potential." "We look forward to working with Microsoft to pioneer a new range of home technologies," Dr. Chin said. "Microsoft technologies offer many benefits to build upon our vision of offering consumers seamless connectivity and easy home networking. We will develop an entire ecosystem of PCs, digital devices, intelligent home appliances and services that will easily and cost-effectively transform average households into next-generation digital homes." As part of the agreement, Samsung Electronics will support a variety of products and technology areas related to Microsoft's desktop and embedded Windows products including Windows Media Technologies, the Microsoft .NET Platform and upcoming eHome initiatives. For example, Samsung will expand on its Windows CE investments to develop a wide range of smart digital appliances as part of the Samsung Digital Platforms vision. About...microsoft.com Rob