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To: GST who wrote (134987)	11/20/2001 1:32:21 PM
From: Bill Harmond	Read Replies (1) \| Respond to of 164684

>>Or is the day of buying online advertising at premium prices gone forever as advertising buyers smarten up? Now there's an unbiased question.

To: GST who wrote (134987)	11/21/2001 3:05:12 PM
From: Glenn D. Rudolph	Read Replies (1) \| Respond to of 164684

Glenn: Good grief! :) But seriously, what is YOUR assessment of the effectiveness of online advertising? Will the Yahoos of the world experience a big surge in advertising revenue as Bill seems to think? Or is the day of buying online advertising at premium prices gone forever as advertising buyers smarten up? GST, I do not have the answer. I can say that on-line advertising will be another medium. It is canabalizing (sp) print. Most of the people I know now get the majority of their news on-line both world wide and local. I am not anticipating on-line advertising commanding premium pricing. I fact, I anticipate it will eventually force a drop in costs for radio and it already has for print. I am not familiar enough with TV advertising so can't comment there. It is possible I do not understand but there is not really a limited about of advertising real este on-line. Print always had to add pages if they had more advertising. Radio only has so much time to sell or their audience is history. Adding a page on-line is almost free. I do not believe Yahoo can do well on advertising alone. That can only be a part of the revenue picture. They must sell pay for service and currently that is a struggle. Thay need to untrain the millions and have MSN, Netscape and and AOL charge too. The comparison I see here is Amazon with their free shipping for orders over $100.00. They started that. People do not buy now unless they offer it. They are have one heck of a time trying to re-train their customers. I made a similar mistake in my stores running sales too frequently. The customer would wait and only buy when on sale. It took years to re-train.