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Technology Stocks : Nokia Corp. (NOK) -- Ignore unavailable to you. Want to Upgrade?

To: Puck who wrote (1723)	11/20/2001 3:24:36 PM
From: Eric L	Respond to of 9255

re: The Nokia Brand - with a $35 Billion Asset Value Attached << the benefit of having a true brand name is that price alone is not the sole influence on consumers, which is to say that the extent to which Nokia has a real honest to goodness brand name (such as Coca Cola and Gillette) Nokia ought to be able to charge a premium of some degree. >> ... or Microsoft, or Intel (which slipped behind Nokia this year while GE slipped ahead of both of them). Even a Buffettologist could like Nokia. Interbrand Ranks the Brands Below are the top 10 Brands (and other tech companies in the Top 100) as determined by Interbrand with a "Brand Value" attached to each. << The Top Ten Global Brands Rank Brand 2001 Brand Value ($Billions) 1 Coca-Cola 68.9 2 Microsoft 65.1 3 IBM 52.8 4 GE 42.4 5 Nokia 35.0 6 Intel 34.7 7 Disney 32.6 8 Ford 30.1 9 Mcdonald's 25.3 10 AT&T 22.8 Other Technology Brands In Top 100 15 Hewlett-Packard 17.98 16 Cisco 17.21 20 Sony 15.01 24 Compaq 12.35 25 Oracle 12.22 32 Dell 8.27 42 Samsung 6.37 45 Xerox 6.02 49 Apple 5.46 53 Sun Microsystems 5.15 64 Texas Instruments 4.04 66 Motorola 3.76 72 Panasonic 3.49 98 Siemens 1.03 Data: Interbrand, Citigroup Business Week article on Brands here: businessweek.com - Eric -