To: Night Writer who wrote (93823 ) 11/20/2001 11:30:47 PM From: Elwood P. Dowd Respond to of 97611 HP Receives `Best Computer Retailer Website' Award from Web Marketing Association HPshopping.com Wins Fourth Consecutive WebAward PALO ALTO, Calif.--(BUSINESS WIRE)--Nov. 20, 2001--Hewlett-Packard Company (NYSE:HWP - news) today announced that its online retailer, hpshopping.com, has been named the ``Best Computer Retailer Web Site'' by the Web Marketing Association (WMA). HPshopping.com, which offers consumers a complete selection of HP home and home office products at hpshopping.com , ranked highly in every judging category, including design, innovation, content, technology, interactivity, navigation and ease of use. This year's title follows previous WebAwards from the WMA for ``Standard of Excellence'' and ``Outstanding Website.'' The WMA was founded in 1997 to help set a high standard for Internet marketing and corporate Web development and is the producer of the WebAwards, an annual competition designed to judge corporate Web sites against an Internet standard and against peer sites within their industry. ``HPshopping.com's continued success in the WebAwards competition is a testament to our commitment to providing our customers the best online service possible,'' said Susan Boyce, chief marketing officer, hpshopping.com. ``HP strives to offer customers the highest quality customer experience from product selection to delivery and is honored to receive recognition for its efforts for the fourth consecutive year.'' In addition to hpshopping.com's award, HP's Preferred Program Demo (http://www.hp.com/preferredtour) also received a ``Standard of Excellence'' WebAward this year. Over the past year, the customer experience of hpshopping.com has seen numerous improvements. As a result of extensive usability testing, several features have been added and improved, including a notebook PC configure-to-order tool, enhanced search and product comparison capabilities, a persistent shopping cart that appears on each page the customer visits and a personalized ``My Printing Supplies Store,'' which provides recommendations based on the printers users already own. HPshopping.com continued its dedication to customer service by instituting a safe-shopping guarantee for credit card purchases and improved e-finance offerings, while also implementing Web chat and reducing the time it takes to checkout. The improvements have made it easier than ever for consumers to find what they need quickly and easily. With the holidays just around the corner, hpshopping.com is preparing to help customers with their online gift shopping. This season, the site helps customers compare and choose their perfect tech gifts and find great gift ideas for under $250 -- while also featuring a holiday sweepstakes.