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To: twentyfirstcenturyfox who wrote (8128)	11/29/2001 11:57:39 AM
From: Joe Krupa	Respond to of 14101

Fox, "Sales could be better! Difficult to know if these poor sales (below expectations) is due to ineffective marketing/selling by Provalis or resistance to acceptance of the product or just very conservative medics etc." Any numbers to date have been been in reference to "Provalis" sales (ie. not sales from Dimethaid to Provalis). From my limited knowledge of the pharma business, I believe there is a very high amount of free sampling in the early stages of the product life cyle (a Viagara commercial I saw yesterday said to "consult your physician for a free sample - and that's a few years after launch). This of course falls under the category of marketing, which Provalis is 100% responsible for. In other words, Provalis has to absorb the expense of handing out free samples, though they still have to buy those bottles from Dimethaid. So I would take into consideration the following: - There are likely many more OA patients exposed to Pennsaid, than paid for scripts would indicate. Those who like it won't be getting it free forever. - We have not heard any sales numbers from Dimethaid, which conceivably could be higher than sales reported by Provalis. Just something to consider as we wait in the dark. joe

To: twentyfirstcenturyfox who wrote (8128)	11/29/2001 1:38:12 PM
From: Tom Drolet	Read Replies (2) \| Respond to of 14101

Joe, Fox , Wolf, Ron Dave et al: Since people are discussing sales again--someone who has my personal "low statistically valid, low uselfulness--idley done, not worth a cup of coffee results" of stopping at many Pharma's in downtown London UK--last week--might post here. I deleted my copies after sending two e-mails to a few of you folks. (I was actually out looking for cheap socks--the ones with no holes!) I know there are many explanations for the results (Doctor focus campaign, pill pref over messy lotions, takes time etc)--but the bottom line was ZERO availability--and ZERO sales from about 10 Pharma's (including the biggest Boots in downtown London)in my idle travels. In fact not one Pharmacist knew--and everyone had to look it up (some couldn't find it). Remember: You get what you pay for! Best regards Tom D. The Free Survey specialist