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Technology Stocks : Advanced Micro Devices - Moderated (AMD) -- Ignore unavailable to you. Want to Upgrade?

To: tejek who wrote (64716)	11/30/2001 4:49:24 PM
From: TimF	Read Replies (2) \| Respond to of 275872

AMD puts boot into XP sales It's a goal By Andrew Thomas, 29/11/2001 16:28:15 BST AMD HAS INTRODUCED a major advertising and sponsorship programme to boost sales of the Athlon XP is being rolled out across Europe. And in a shameless imitation of the original Intel marketing technology, the amount of money being spent remains a secret. The "A New Kind of Fast" [Shurely: 'New kind of grammar'? - Ed] campaign represents AMD's largest-ever advertising thrust in Europe, and will embrace print and broadcast media in 17 key markets throughout 2002. AMD spends its money in a very different way to Intel. For example, here on the left, UK luscious Melinda Messenger was the compere at the AMD sponsored "channel awards" last week, designed to give dealers, distributors and vendors warm and fuzzy feelings. The new adverts - which don't feature Melinda - have already started appearing in well known overclocking organs such as the Manchester Grauniad. In the UK, an extensive radio campaign is underway in key cities countrywide. The print advertising will be featured in national daily, weekly and lifestyle publications targeting business and consumer users. Premiership football clubs will also be involved, no doubt hoping to cash in on the well-known IT skills of David Beckham. Soccer sponsorship is very effective TV coverage on the cheap, because so many people watch the blinking game in the UK and on the continent. AMD boasts a 62 per cent increase in UK market share - sloppy hacks will no doubt misread this and run stories claiming the company has 62 per cent market share. The actual figure, buried deep in the release, is a rather less impressive 23 per cent, but still up from 14 per cent last year. The company also maintains that the campaign will clarify the benefits of its ill-advised PR rating for processors. See Also Simon Meredith, Melinda Messenger and AMD AMD and Intel's channel differences theinquirer.net