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To: TREND1 who wrote (10794)	12/5/2001 1:55:25 PM
From: puborectalis	Respond to of 99280

Ericsson and Autodesk Location Services to Offer Wireless Operators Location-Enabled SMS Services Joint Solution Will Boost SMS Revenue While Leveraging Operators' Existing Infrastructure Investment SAN RAFAEL, Calif. & MILAN, Italy--(BUSINESS WIRE)--Dec. 5, 2001-- Autodesk® Location Services, a division of Autodesk, Inc. (Nasdaq:ADSK - news), and Ericsson Telecomunicazioni, S.p.A., the leading network solutions provider in Italy, today announced a joint effort to bring an integrated location-enabled SMS (Short Messaging Service) platform solution to wireless operators. The solution integrates the Ericsson SMS Gateway and Autodesk® LocationLogic, a middleware deployment platform for the delivery of location-based services to mobile devices, in a single environment that links to the Ericsson MPS (Mobile Positioning System) installed in the operator's network. The integrated, location-based services platform is immediately available and will be marketed and sold to operators jointly by Ericsson and Autodesk within the Ericsson Mobility World partnership program. ``We see tremendous opportunity for wireless operators to accelerate their SMS revenues quickly by adding location-based services,'' said Paolo Colella, Internet Solutions director, Ericsson Telecomunicazioni. ``Working with Autodesk Location Services, we offer a solution that will promote an increase in SMS traffic and airtime, service differentiation, and customer loyalty -- all while leveraging operators' existing investments in their network infrastructure.'' Person-to-person SMS is enormously popular among mobile users, particularly in Europe, with revenues projected to reach $6.5 billion worldwide by 2003, according to IDC. By location-enabling SMS, operators can offer a host of new data services to their mobile subscribers, including navigation, concierge and proximity searches, for example, ``Find Me the Closest ATM.'' ``Location-enabled SMS will help boost operators' revenues in the near term, but that's really just the beginning,'' said Joe Astroth, executive vice president, Autodesk Location Services. ``As the messaging phenomenon continues its sharp growth trajectory, we foresee demand from corporate and individual wireless subscribers for enhanced and multimedia messaging services. Operators who implement a location-enabled SMS platform solution today will create a foundation for the deployment of these data-rich wireless data services in the future.'' The joint Ericsson-Autodesk Location Services solution provides operators with several advantages in deploying next generation SMS services, including: Value-added services to increase loyalty and data services usage among mobile subscribers Services that can be packaged and sold to corporate customers who want to attract mobile users with new wireless, location-based services, e.g., ``Find Me the Nearest Point-of-Interest'' Leverage of existing network infrastructure investment to augment existing SMS revenue stream by transforming raw cell-ID information into easy-to-use location-based information Protection of highly confidential network information by converting and encrypting network data such as the position of Radio Based Stations, while allowing direct access to location information using SMS