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Technology Stocks : Qualcomm Moderated Thread - please read rules before posting -- Ignore unavailable to you. Want to Upgrade?

To: slacker711 who wrote (17144)	12/6/2001 10:21:34 AM
From: slacker711	Read Replies (2) \| Respond to of 196546

It'll be interesting to see how well ring tones are received in the US....they provide a ton of revenue in Europe and Japan. Sprint Customers Will Soon Personalize their Wireless Phones with New Sprint PCS Ringers & More(SM) Wireless Download Service Sprint PCS to Bring Chart-topping Music, Popular Show Tunes, Graphics And Characters from Brand-Name Content Providers to Sprint PCS Customers KANSAS CITY, Mo., Dec. 6 /PRNewswire/ -- Soon Sprint PCS customers will be saying as much with their phones as they do into their phones. Whether it is Top 40 or classic hits Sprint PCS music fans will show off their favorite tunes any time their phone rings, patriotic customers will ``stand united'' with the American flag as their screen saver; Garfield and Ziggy will adorn the screens of cartoon fans. What will your phone say about you? (Photo: newscom.com newscom.com ) Sprint (NYSE: FON - news, PCS - news), which operates the largest all-digital, all-PCS nationwide wireless network and is the fastest growing wireless carrier, announced today it will offer the ultimate in wireless personalization when it launches Sprint PCS Ringers & More next week. This new wireless download service connects customers with the best in brand-name music and graphics. Sprint PCS customers will browse the Ringers & More content at Sprintpcs.com or through the Sprint PCS Wireless Web. Music and graphic content are then wirelessly downloaded to select Sprint PCS Phones and saved as customized ringers or screen savers. Market research shows the ringtone phenomenon to be a hot playing field: -- According to the Arc Group, there will be 551 million global ringtone users by 2006. -- Wireless Reporter says the global market for ringtones is $650 million to one billion annually; 10 percent in the U.S. -- Overseas, ringtones will bring in about $1.5 billion for the European market in 2001, according to Strand Consulting Group. E-mail, ringtone and character downloads, and games appear likely to represent the bulk of wireless data revenues for both Japanese and Korean operators in the near term, says a recent Morgan Stanley report. -- And a Greenfield Online survey showed 57 percent of U.S. adults and 75 percent of youth are likely to download ringtones. Ringers & More content providers are unlike those of any other download service and include the best in both music and graphics. At launch of the service, musical ringers will be provided by Sony/ATV Music Publishing and EMI Music Publishing. The nearly 200 graphics include both characters, sayings, school logos and original content and are provided by the Walt Disney Internet Group, King Features Syndicate, Creators Syndicate, Inc., The Collegiate Licensing Company and uclick, a division of Andrews McMeel Universal. ``Sprint PCS Ringers & More provides the type of music and graphics that our trend-setting customers look for to further personalize their Sprint PCS Phones. Ringers & More offers superior quality tunes and the best graphics to clearly separate our customers' phones and the service from the pack of simple ring tones or elementary graphics,'' said Chip Novick, vice president of consumer marketing for Sprint PCS. Customers can download up to eight pieces of content from the Ringers & More service and store it in their personal ``vault'' each month. The content accumulates each month. Sprint PCS Ringers & More is free for the first three months and is available with three of the newest Sprint PCS Phones: the Sprint PCS TP5250 by LG; the Sprint PCS SCP-5150 by Sanyo; and the Sprint PCS Kyocera 2255. After the first three months, the service will be $4 per month. The line-up of phones that support the Ringers & More service will continue to grow throughout 2002 and beyond. As Sprint PCS deploys Third-Generation (3G) services nationwide in mid- 2002, the Ringers & More service will continue to expand in both the amount of content and the richness of the graphics. Sprint PCS will also deploy this type of wireless, ``over-the-air'' download process for more content including Java-based games and messaging delivered using the J2ME platform. ``By launching Ringers & More now, Sprint PCS is giving customers an immediate opportunity to personalize their phones as well as a chance to familiarize themselves with the wireless download process,'' continued Novick. ``This is a precursor to the dynamic, downloadable applications, such as those that use J2ME, that will be available to consumers when 3G launches.''