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Pastimes : Rot gut wine I grew up drinking. -- Ignore unavailable to you. Want to Upgrade?

To: Tom Clarke who wrote (44)	12/11/2001 5:51:42 PM
From: Patrick Slevin	Respond to of 47

Night Train Express was gimmicky and ill-conceived. It was an ad-agency nightmare that was targeted to a minority, people who considered themselves in an exclusive group and so it was priced accordingly. These high prices precluded enjoyment by the bulk of rot-gut wine connoisseurs and as a result became an also-ran in the field. Similar examples might be found in the field of food. Take Patagonian toothfish, now sold as Chilean Sea-Bass. A marketing nightmare, no one sells Patagonian toothfish anymore. They dumbed it down and re-marketed as Chilean Sea-Bass it has made a comeback. Or perhaps Orange Roughy. Originally called slimehead, fishermen were astounded at the lack of interest. It seems that doing some Night Train with a slimehead wasn't what the fair lady of the street considered a special treat. Orange Roughy has made a comeback with the new marketing. Packaging is everything.