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To: Trumptown who wrote (97792)12/12/2001 4:36:59 PM
From: Jim Bishop  Read Replies (2) | Respond to of 150070
 
Yes you did, I almost got in at .31/.32, but held back.....now I'm going WTF?? as I see .41

General Magic Ships magicTalk Enterprise Platform 1.0 To First Customers;
First voice infrastructure software suite designed for Web/Java developers

SUNNYVALE, Calif., Dec 12, 2001 (BUSINESS WIRE) -- General Magic, Inc. (Nasdaq:
GMGC), a pioneer in enterprise voice infrastructure software, today announced
the availability of the magicTalk(R) Enterprise Platform 1.0, a suite of
J2EE(TM) and VoiceXML-based software that enables enterprises to rapidly develop
and deploy next-generation customer self-service voice applications over the
telephone. Among the first customers to license the magicTalk Enterprise
Platform is a Fortune 10 services, technology and manufacturing company.

Web-architected on Java(TM) 2 Enterprise Edition (J2EE), the magicTalk
Enterprise Platform 1.0 provides global 2000 businesses with reusable software
components that dramatically reduce voice application development time and drive
down the lifecycle costs of deploying voice applications to the enterprise,
creating a compelling ROI.

The magicTalk Enterprise Platform 1.0 runs on both BEA WebLogic(TM) and IBM
Websphere(TM) J2EE Application Servers, and takes full advantage of J2EE
services to enable easy integration of voice applications with enterprise
applications and back-end systems.

"The magicTalk Enterprise Platform captures the art of crafting conversational
voice user interfaces in reusable software components that marry VoiceXML and
J2EE programming models," said Pat Haleftiras, chief technology officer of
General Magic. "Using the magicTalk Enterprise platform, businesses can leverage
existing Web/Java talent for voice application development and also leverage
General Magic's five years of designing large scale voice applications."

"We are impressed by this announcement. General Magic has finally put voice
application development into the hands of the Web's Java developer community"
said Mark Plakias, Senior Vice President, Communications and Infrastructure, The
Kelsey Group. "Using familiar metaphors, and well-known products like
Macromedia's Dreamweaver(TM) and ILog's Jrules(TM), General Magic has unleashed
the new capabilities of VoiceXML. The real jumpstart for this market is the
ability to deploy these apps across relevant application servers like BEA
WebLogic and IBM Websphere."

Using the magicTalk Enterprise Platform, businesses with large customer bases
can develop and deploy a wide variety of voice-enabled applications across an
enterprise that offer 24/7 self-service access to information.

-- Financial companies can provide their customers with telephone-access to
personal account management, funds transfer and bill payment functions, and
offer voice alerts on account activity.

-- Insurance companies can give 24/7 telephone access to report accidents,
update contact information and check on insurance rates and claims.

-- Utilities can offer voice-automated telephone services that enable customers
to receive account information, make payments, inquire about service orders, and
report outages.

-- Retailers can now take orders, provide product availability, order status,
shipping notifications, and offer special promotions over the telephone using
automated conversational voice interfaces.

-- Travel service providers can provide a fast, easy and comfortable way for
callers to get information about fares and schedules and make reservations by
talking into the phone in a normal, conversational voice.


About the magicTalk Enterprise Platform

The magicTalk Enterprise Platform 1.0 provides the Web/Java developer with a
PC-based desktop Developer Workbench for development, testing and debugging of
VoiceXML-based voice applications. The Developer Workbench consists of the
following tools:

-- magicTalk VoiceXML Development Tool -- based on extensions to Macromedia's
Dreamweaver Ultra Dev4, this tool offers developers point-and-click authoring of
VoiceXML applications.

-- magicTalk Talklets(TM) -- reusable, extensible, Java dialog components that
enable design of high quality, consistent voice user interfaces (VUIs).

-- magicTalk Voice Asset Repository -- central repository for storing and
retrieving voice assets. The magicTalk Enterprise platform ships pre-loaded with
more than 6,000 pre-recorded prompts, pre-tested grammars, and VoiceXML and Java
Server Page (JSP) scripts.

-- magicTalk VoiceXML Debugger -- enables accurate line-by-line debugging.

-- magicTalk Virtual Telephony Client -- uses a headset PC microphone and
speakers to enable rapid testing and debugging of VoiceXML scripts in a desktop
PC environment.

Voice applications developed using the magicTalk Enterprise Platform can be
deployed on a choice of J2EE servers that include IBM WebSphere, BEA Weblogic
and Jboss/Tomcat. At deployment the magicTalk Enterprise Platform runtime engine
is loaded onto the J2EE application server along with the VoiceXML Application
and associated magicTalk Voice Asset Repository. magicTalk J2EE Integration
services integrate the VoiceXML application with backend systems.


Pricing and Availability

The magicTalk Enterprise Platform 1.0 is available now. Pricing depends on the
size of the deployment. For more information on the product and pricing, contact
General Magic at 1-408-774-4000 or visit the web site at www.generalmagic.com.


About General Magic

General Magic is a leading voice infrastructure software company that provides
enterprise-grade software and supporting voice dialog design and hosting
services that enable companies to quickly and efficiently provide anytime,
anywhere access to information and services over the telephone. General Magic's
VoiceXML & J2EE(TM)-based solutions enable enterprises to easily integrate voice
access into enterprise applications using a broad selection of speech
recognition technologies and telephony interfaces. These solutions make voice a
strategic tool in helping businesses improve the customer experience, reduce
transaction costs, and provide high quality, voice branded access to content and
services. General Magic is headquartered in Sunnyvale, Calif. For additional
information, visit www.generalmagic.com.

General Magic notes that this press release contains certain "forward-looking"
statements, and that those forward-looking statements involve known and unknown
risks, uncertainties and other factors that may cause industry trends, or actual
results, performance or achievement to be materially different from any future
trends, results, performance or achievements expressed or implied by these
statements. These include, among others, risks and uncertainties concerning the
adequacy of the Company's financial resources to execute its business plan;
market acceptance of the Company's voice application products and services; the
Company's ability to generate sufficient revenues from its products and services
to operate profitably; the Company's ability to attract, retain and motivate key
technical, sales, marketing and management personnel; the ability of the Company
to establish and maintain relationships with businesses that have high volume
customer interactions, and to establish alliances with companies that offer
technology solutions for such businesses; the challenges inherent in the
development, delivery and implementation of complex technologies; and the
Company's ability to respond effectively to competitive developments. These and
other risks and uncertainties are detailed in General Magic's Quarterly Report
on Form 10-Q, as amended, filed with the Securities and Exchange Commission on
November 21, 2001.

Note to Editors: General Magic and magicTalk are trademarks of General Magic,
Inc., which may be registered in some jurisdictions.


CONTACT: TSI Communications
Emily Swanson, 415/808-9811
eswanson@tsicomm.com

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Copyright (C) 2001 Business Wire. All rights reserved.

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KEYWORD: CALIFORNIA
INDUSTRY KEYWORD: COMPUTERS/ELECTRONICS
SOFTWARE
PRODUCT
SOURCE:
General
Magic,
Inc.

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