To: _scar_face_ who wrote (63742 ) 12/14/2001 6:21:28 AM From: John A. Stoops Respond to of 74651 From the Wall Street Journal Microsoft, Bank One Strike a Deal On Advertising, Web Technology By REBECCA BUCKMAN Staff Reporter of THE WALL STREET JOURNAL Microsoft Corp. said it struck a $30 million, three-year deal with Bank One Corp. through which Bank One will buy advertising on Microsoft's MSN network of Web sites and implement some of the company's new Web-alert and small-business technology. The deal is an example of the kinds of comprehensive partnerships Microsoft is trying to forge with big customers who might buy a variety of the company's products, from old-fashioned desktop software to newer Internet services. That kind of breadth could be an advantage for Microsoft, based in Redmond, Wash., as it battles competitors in the tough online-advertising and Internet-access markets, Microsoft officials say. "This is a hard deal for an AOL or a Yahoo to go out and get," said Rich Bray, an MSN vice president, referring to Yahoo Inc. and AOL Time Warner Inc. The partnership should allow Bank One to promote its products to a wider audience and offer more Web services to its customers, particularly small businesses who do their banking with the Chicago-based institution. Through the deal, Bank One will make a "major commitment" to buying ads on MSN, according to Mr. Bray, including some spots that incorporate new technology such as "streaming" audio and video. Bank One will also integrate some of the small-business services of Microsoft's bCentral service into its own offerings. In addition, Microsoft's Great Plains Software division, which also focuses on small and midsized businesses, will offer some Bank One products. In the future, a small business with an account at Bank One might be able to integrate its check writing and bill payment with Great Plains' accounting software, for instance, to more seamlessly manage its money, Bank One spokesman Tom Kelly said. Eventually, customers might even use voice-recognition technology to verbally ask a computer what checks have cleared, or what their account balance is, he said. Finally, the bank plans to market MSN Internet access to its customers and will make use of a new alert service Microsoft is developing that allows companies to send quick notices to customers via e-mail or cellphones. Bank One might want to alert customers when their bank balances hit a certain point, or when it's time to pay a bill, Mr. Bray said. In 4 p.m. trading Thursday on the Nasdaq Stock Market, Microsoft was off $1.68 at $66.27. In 4 p.m. composite trading on the New York Stock Exchange, Bank One was off 26 cents at $38.24. Write to Rebecca Buckman at rebecca.buckman@wsj.com