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Politics : The Donkey's Inn -- Ignore unavailable to you. Want to Upgrade?


To: Mephisto who wrote (1574)12/19/2001 3:20:56 AM
From: Mephisto  Respond to of 15516
 
Death by Guru
The New York Times

December 18, 2001

By PAUL KRUGMAN

Lies. Arrogance. Betrayal." So reads
Fortune's current cover, under the
headline "The Enron Disaster." Sounds good
to me. But Fortune may have overlooked
one force for evil: trendy management
theories. In part, this was a case of death by
guru.


Enron sold lots of things, but above all it sold itself: it crafted a self-portrait
that business gurus loved. Like a schematic diagram from The McKinsey
Quarterly or The Harvard Business Review, Enron's business plan made a
perfect PowerPoint presentation. Other companies hired business gurus as
consultants; Enron, in effect, put the gurus in charge. (Jeff Skilling, who made
Enron what it is today, is a former McKinsey consultant.) What they created
was a company so trendy that investors were dazzled. And that let
executives get away with financial murder.

Are trendy management theories really that important? A look at the business
best-seller lists might suggest not; it might even suggest that the
management-guru business is not what it was five or six years ago. In a bull
market, readers wanted advice on investment, not on how to re-engineer the
search for excellence in the total quality chaos. It has been a while since that
giddy moment when both "Jesus CEO" and "Make It So: Management
Lessons From Star Trek the Next Generation" were riding high in the charts.

But the real impact of the guru business - and the real money - has always
come via consulting rather than book sales. While consultants may not have
sold as many books in the late 1990's as they did in earlier years, the
influence of trendy business doctrines probably increased as the millennium
approached. Why? Because in a bubble economy, investors weren't
interested in hard facts; they flocked to the companies that told the best
stories. And this created tremendous pressure on managers to conform with
the latest trend. Corporations became intellectual fashion victims.

Which brings us back to Enron. From 1997 to 2000, the years when Enron
stock rose from $20 to $90, business gurus disdained old-fashioned
companies whose valuation had something to do with hard assets. "The
usefulness of asset-based strategies is waning," declared one article in The
McKinsey Quarterly. The future belonged to companies with no visible
means of support. I'm not just talking about dot-coms; gurus also celebrated
such new-age business heroes as "petropreneurs," who owned neither oil
wells nor refineries, and "fabless" chip companies that owned no factories.
Flexibility and vision were what counted, not bricks, mortar and tubular steel.

And Enron was absolutely fabless - it prided itself on being an "asset light"
company. O.K., it owned some pipelines, but what it really offered was the
vision thing: it would create markets in everything, and make money by
trading in those markets. And if you couldn't understand why Enron's trading
operation was as profitable as it seemed to be, that was because you just
didn't get it.

This sort of circular logic - if you don't believe, that's because there's
something wrong with you - is typical of extreme religious and political
sects. Well, what's a guru without a cult?

Admittedly, there is a chicken-or- Enron question: Was Enron so admired
because it embodied faddish management ideas so perfectly, or did those
ideas become so faddish because of Enron's apparent success? Probably
both. The point is that the stock market rewarded Enron for following such a
fashionable business strategy, and few analysts were willing to fly in the face
of fashion by questioning Enron's numbers. Enron executives had every
incentive to turn the company into a caricature of itself - a "giant hedge fund
sitting on top of a pipeline," as one critic said. And the power that came with
fashionability shielded the company from awkward questions about its
accounts.

In the end, of course, reality bit. Enron is in bankruptcy; its stock closed
yesterday at 57 cents. You can say this for the business world: Because
there is a bottom line, ultimately the truth will out. No matter how plausible a
business leader sounds, if his numbers don't add up, if he promises more than
he can possibly deliver, the facts will eventually catch up with him.

It's just too bad that the false business prophets who ran Enron will probably
get off lightly, while the people who trusted them - especially the ordinary
employees - will pay a heavy price.

nytimes.com



To: Mephisto who wrote (1574)12/19/2001 9:58:15 AM
From: rich4eagle  Read Replies (2) | Respond to of 15516
 
Bush is controlled by the right wing and the right wing has never wanted the ABM Treaty, it limits the capability to expand weapons programs and thus feed the defense pork barrel. They feed on war and beating the crap out of the enemy and they enemies in abscence of real enmemies. Right now the US is back in the fifties and sixties engaged in a nuclear arms race with anyone who cares to try.

It is interesting that Rumsfeld on a TV interview the other day boasting about the need for a shield admitted that it is only good against "rogue states" (whoever they might be) and would not be effective against a country with significant launch capability like Russia. What does he and Bush think China is going to do but develop significant launch capability? Here we go again, trashed all the good work of Nixon, Ford, Carter, Reagan, Bush, Clinton into the toilet