Wednesday December 26, 7:55 am Eastern Time
Yahoo! Shopping Holiday 2001 Sales Volume Surged 86 Percent Higher Than Holiday 2000 Sales
SUNNYVALE, Calif.--(BUSINESS WIRE)--Dec. 26, 2001--Yahoo! Inc. (Nasdaq:YHOO - news), a leading enabler of Web transactions, today announced strong holiday online sales through its Yahoo!® Shopping platform. During the 2001 holiday shopping season, sales volume to Yahoo! Shopping (http://shopping.yahoo.com) showed an increase of more than 86 percent over the same period (Friday, November 23, 2001 - Monday, December 24, 2001) in 2000.
``The holiday season is a critical period for Yahoo! Shopping and we are proud to announce that our Yahoo! Shopping business has maintained extremely strong growth momentum,'' said Rob Solomon, vice president and general manager of Yahoo! Shopping. ``Our commitment to enhancing our consumer and merchant offerings is one of the driving factors behind our ability to successfully capture increasingly more market share.''
Yahoo! Shopping Holiday Season Highlights
Yahoo! users spent $10.3 billion online in the fourth quarter of 2001(1)
Yahoo! Shopping's growth outpaced analysts original holiday growth estimates of ten percent by more than eight times.(2)
Nielsen//NetRatings ranked Yahoo! Shopping as the No. 2 shopping destination on the Web. (November 2001)
The second Monday of the month has been the biggest day for sales volume for Yahoo! Shopping for two consecutive years. (Monday, December 10, 2001 was the busiest day this holiday season)
Bargain Shopping
Bargain shopping was one of the big themes that prevailed this year as numerous merchants enticed consumers to shop online by offering exclusive online sales or attractive discounts. Mirroring the offline shopping experience, Yahoo! Shopping today launched, its Post Holiday sale center, featuring a variety of offers such as 50-75 percent off merchandise from brand name retailers like Eddie Bauer, Banana Republic, Old Navy, Godiva, and SonyStyle. The Post Holiday sale center is available to consumers from the front page of Yahoo! Shopping (http://shopping.yahoo.com).
Hot Products
The top five most popular product categories on Yahoo! Shopping for the 2001 holiday shopping season were:
videogame consoles (Xbox, GameCube and PlayStation 2);
digital cameras (Olympus C-3000 Zoom, Canon PowerShot S100 Digital ELPH, Nikon Coolpix 995);
laptop computers (Sony VAIO PCG-R505TS, Toshiba Satellite Pro 4600, Apple Titanium PowerBook G4);
toys (Pixter by Fisher Price, Barbie merchandise and Bionicle by LEGO); and
apparel (shoes, outerwear and lingerie).
The New Yahoo! Shopping: Four Ways To Shop -- One Way To Buy
The New Yahoo! Shopping is the only place consumers need to go to research, compare and buy almost anything online. Consumers will find the popular brand-name retailers and buying information they want, as well as millions of products from thousands of merchants and individual sellers, in more than 20 retail categories. The New Yahoo! Shopping enables consumers to use a universal search, which allows them to easily shop across: Shopping, Warehouse, Auctions, and Classifieds. The New Yahoo! Shopping also has convenient features, such as Yahoo! Wallet and Express Checkout, which make online shopping fast and easy. Additionally, Yahoo!'s audience has been ranked the most valuable shopping audience online according to Forrester Research. Yahoo! has a 73 percent reach among all online shoppers.
About Yahoo!
Yahoo! Inc. is a leading global Internet communications, commerce and media company that offers a comprehensive branded network of services to more than 218 million individuals each month worldwide. As the first online navigational guide to the Web, www.yahoo.com is the leading guide in terms of traffic, advertising, household and business user reach. Yahoo! is the No. 1 Internet brand globally and reaches the largest audience worldwide. Through the Yahoo! Enterprise Solutions division, the company also provides online business and enterprise services designed to enhance the productivity and Web presence of Yahoo!'s clients. The company's global Web network includes 24 World properties. Headquartered in Sunnyvale, Calif., Yahoo! has offices in Europe, Asia, Latin America, Australia, Canada and the United States.
Note to Editors: Yahoo! and the Yahoo! logos are trademarks and/or registered trademarks of Yahoo! Inc. All other names are trademarks and/or registered trademarks of their respective owners.
(1) ACNielsen, December 2001
(2) Forrester Research (October 2001) Projected growth for U.S. online holiday sales |
