To: Neeka who wrote (213227 ) 12/28/2001 7:41:10 PM From: calgal Respond to of 769670 News: News Channel phenom Bill O’Reilly is gearing up for a network radio show on Westwood One beginning this March, NewsMax learned this weekend. A source familiar with Westwood, the nation’s largest provider of content to radio stations, said the new O’Reilly program was "a done deal.”As it stands, O’Reilly will go head-to-head with conservative Rush Limbaugh, the nation’s most listened to radio host, in the 12 p.m. to 3 p.m. EST slot.O'Reilly will also join Westwood's stellar lineup of radio talent, which includes Don Imus, Laura Ingraham, Tom Leykis, G. Gordon Liddy and Jim Bohannon. Our source said O’Reilly is anxious to get started, and Westwood has already begun lining up stations. One major hiccup is finding O’Reilly a New York outlet, the nation’s biggest radio market and one believed to be key to an early syndication success.Currently, talk station WABC in New York carries Rush Limbaugh. Westwood is already in negotiations with WABC competitor, 50,000 watt powerhouse WOR, which airs "King of Talk” Bob Grant during rush hour. Currently, WOR has no political talk for its Grant lead-in during the 12-3 slot. Still, WOR execs won’t give Westwood the time. WOR has offered to air O’Reilly, but on tape delay in the evening. But that move may mean O’Reilly’s radio program will compete with its top-rated cable program.A success on talk radio will solidify O’Reilly as one of the top media properties in America. His radio audience could easily be several times larger than his cable one, and industry experts say O’Reilly could easily pull $10 million a year from his radio gig – significantly more than his multi-million Fox deal.