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Technology Stocks : HDTV: Television of the future here now -- Ignore unavailable to you. Want to Upgrade?


To: Dennis Roth who wrote (48)12/30/2001 5:17:58 PM
From: Dennis Roth  Respond to of 152
 
Zenith Launches Bold HDTV Consumer Promotion, Aggressive Pricing, Zero-Percent Financing Program
library.northernlight.com

Story Filed: Friday, December 21, 2001 9:00 AM EST

LINCOLNSHIRE, Ill., Dec 21, 2001 /PRNewswire via COMTEX/ -- Enjoying the digital sights and sounds of the 2002 Super Bowl and Winter Olympics just became a lot more affordable. Zenith Electronics Corporation today announced a series of incentives -- ranging from zero-percent financing to consumer rebates to aggressive price reductions -- on a number of its popular digital television (DTV) products.

(Photo: newscom.com )

"While we chose to unveil our new financing program just prior to Christmas, this aggressive consumer promotion is part of Zenith's 2002 program to drive the digital television market by offering a broad array of HDTV products at increasingly attractive prices," said Rick Powers, Zenith's vice president of sales. "We expect 2002 to be a breakthrough year in terms of digital programming and, as we'll demonstrate at the Consumer Electronics Show in January, Zenith intends to be an aggressive player in the growing HDTV market."

The no-interest initiative, which is backed by GE Capital and runs through Feb. 28, 2002, gives consumers the opportunity to purchase Zenith's award- winning 60-inch widescreen plasma display panel high-definition television (HDTV) display with no down payment, no payments and no interest payments for a year. Zenith also dropped the suggested selling price on this giant, hang- on-the-wall HDTV display (model DPDP60W) to $19,999 from $25,000.

The zero-percent financing offer also applies to the company's flat, thin LCD (liquid crystal display) TVs: the 15-inch HDTV monitor (model ZLD15A1) which sells for $1,299, and the 20-inch EDTV (enhanced-definition television ) monitor (model ZLD20A1), which sells for $2,499.

The consumer rebate program, which as in the case of the zero-financing offer applies to sets purchased through authorized Zenith dealers, extends to the company's broad line of direct-view CRT (cathode-ray tube) HDTV monitors including two 27-inch, two 32-inch and two 36-inch models. Rebates in this limited time offer range from $50 to $150, depending on the model.

To capture a larger share of the market for large-screen HDTV displays in anticipation of the high definition broadcasts of the 2002 Winter Olympics, Zenith also aggressively repositioned its popular line of widescreen rear- projection HDTV monitors. Zenith slashed suggested prices to $2,799 from $3,000 for the 56-inch set (model D56W25), to $3,199 from $3,500 for the 61-inch set (model D61W25) and to $3,499 from $4,000 for the 65-inch set (model D65W25).

Zenith Electronics Corporation is a long-time leader in consumer electronics and primary developer of digital HDTV. Armed with advanced digital technologies from its parent company, LG Electronics Inc., Zenith is committed to becoming the digital leader. Visit Zenith on the World Wide Web at www.zenith.com .



To: Dennis Roth who wrote (48)8/5/2002 9:49:31 PM
From: Ron  Respond to of 152
 
A Decision on Digital Television Expected this Week
By AMY HARMON New York Times
The federal government's languishing effort to provide the nation's couch potatoes with digital TV signals is
expected to lurch forward this week, as the Federal Communications Commission prepares to vote on two
contentious issues that are seen as crucial to igniting a market for digital broadcasts and the TV sets to watch
them on.

At the urging of several members of Congress, the F.C.C. is set to decide on Thursday on a regulation proposed
in January 2001 that would require consumer electronics makers to include digital tuners in all new TV sets by
2006. The idea is that if enough sets are sold with the proper receivers, broadcasters will have more incentive to
provide programs to watch on them — giving people more reason to buy the televisions.

But the measure is opposed by the Consumer Electronics Association, which argues that the rule would add as
much as $250 to the average price of a TV set. Besides, opponents argue, the ruling would be meaningful only
for the approximately 15 percent of Americans who receive their TV signal via over-the-air broadcasts, rather
than through cable or satellite providers.

Many consumer electronics executives instead favor a regulation that would require cable companies to carry all
local digital TV broadcast signals on their systems. But cable companies complain that such a rule would unfairly
restrict their capacity to carry more varied programming.

The F.C.C. also plans to address the explanation that major Hollywood studios give for why they have declined to
release their most valuable movies and television shows in digital broadcast format: the lack of technology to
prevent viewers from recording and copying the material onto the Internet. The agency will open a debate over
whether manufacturers should be required to embed antipiracy technology into their products.

Representatives from Hollywood, Silicon Valley and the consumer electronics industry failed to reach consensus
on that question during negotiations held over the last year. Technology executives argue that any such protective
technology measure could be easily broken by pirates, and therefore is not worth the added expense that
manufacturers would presumably pass on to consumers.