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To: reaper who wrote (141290)	1/2/2002 1:07:44 PM
From: marginmike	Read Replies (1) \| Respond to of 436258

Cake's business plan is to go into dying malls and revive them. They negotiate sweatheart leases with malls that are on the verge of collapse, often paying almost no REnt. They are a point of destination, and Ive never been to a Cake that didnt have a 40m-1h wait. So even if their business slowed 10-20% they would still do OK and would be able to expand more rapidly. I own a resteraunt, and I wouldnt own a Resteraunt stock if you gave it to me. I had a guy who worked for me that was an Ex-GM of an early CAKE store. The MGMT there is pretty smart, and they could grow 20% a year through expansion easily. This is the exception not the rule for resteraunts. There bigest problem IMHO is someone knocking off their concept. There is already a knockoff in MIAMI with 1(2 others planned) stores. I think Cake needs to ramp up if anything and open a few hundred stores ASAP