The tragedy of MicroStrategy, cont'd
Saylor was even more hesitant to give any ownership stake to outside investors, particularly venture capitalists, a species he publicly loathed and distrusted. He feared that venture capitalists -- or other big investors -- would "dilute the vision" of his company. At the time of the IPO, Saylor retained a remarkable 73.1 percent, or 22.5 million, of the company's shares (Bansal held another 12 percent). This effectively allowed Saylor to do as he pleased with his firm, unconcerned by any possibility of ever being overruled, taken over or forced out by other investors.
Saylor's childhood bred in him a strong sense of insularity and control. "I'm very at home in paternalistic environments," Saylor said. Each winter, he took his employees on a Caribbean cruise (no spouses allowed) to promote corporate solidarity. New workers underwent a rigorous "boot camp" where they were drilled on the arcana of MicroStrategy's business and required to complete an outdoor ropes course. Saylor's top lieutenants comprised a brainy fraternity of longtime male pals, several of whom had attended MIT together. Executives who came from other companies often had brief and unpleasant experiences at MicroStrategy.
Saylor was prone to volcanic impatience. "Are you trying to kill us?" Saylor would boom in meetings, or invoke a well-known Gatesism, "That's the stupidest [expletive] thing I've ever heard." If a person was talking too slowly, Saylor would often take out his Dell laptop and start doing other work. His longtime associates viewed him with a mix of awe and dread: They marveled at his zooming technology mind and also spent a lot of time anticipating what might preoccupy or set him off next. One executive compared the dynamic of MicroStrategy's executive team to "alcoholics around a dinner table."
When he was not speaking, Saylor's eyes would assume a sunken deadness. He spoke in a robotic cadence, as if delivering social graces -- "Nice to see you again" -- by dint of some how-to program embedded in his skull. He would sometimes talk with such energy that his face twitched. He habitually slammed doors, even when he was not upset. Even his closest friends say Saylor can often be long-winded, tiresome and just odd.
But Saylor could also be inspiring, generous and loyal. He rarely fired people. "You had to really underperform at MicroStrategy to get fired," said Manish Acharya, who left the firm in early 1999. He recalls firing someone with Saylor -- and how Saylor spoke of being "traumatized" for days afterward.
Saylor's loyalty was returned: MicroStrategy's turnover rate -- about 7 percent in 1997 and 1998 -- was low among software companies. With only moderate irony, employees would dub themselves members of the "cult of MicroStrategy," and Saylor was their charismatic leader. A television monitor in the lobby played a constant loop of Saylor's speeches.
If they bought into his mission, Saylor told prospective employees at the end of their boot camp sessions, they could help him "bend reality through sheer force of will." Saylor's boot-camp sermons lasted hours, sometimes up to nine. "Heaven for me is a microphone and a captive audience," Saylor said, and he relished the gamesmanship of sales and motivational talks, "that deer-in-the-headlights moment when you know you've flipped someone," he said in 1998.
"I've never seen someone who could transfix a room like Mike Saylor," said Mark Bisnow, who was an aide to Rep. John Anderson and Sen. Robert J. Dole, and whom Saylor hired in April 1998 to be his personal publicist, or, officially, his chief of staff. Bisnow's mission was, in Saylor's words, to "put me in front of the right people" -- Binky Urban and Robert Rubin, among them. Bisnow ran Saylor's public life as a permanent branding campaign, which seemed about perfect to Saylor.
"I'm a political leader," Saylor declared to Washingtonian's Harry Jaffe in early 2000. "I have a nation. I have constituents. I have investors." Bisnow worked tirelessly on his behalf, calling anyone, anywhere, who might be worth Saylor's seduction. Saylor eventually started calling Bisnow his "secretary of state."
Others called him worse. Several MicroStrategy executives and board members complained -- usually privately -- that Bisnow had become an unchecked agent of Saylor's ego. One Washington technology chief called Bisnow "Michael's crack dealer," feeding Saylor's addiction to attention.
"If he ever had any impulse of restraint, Bisnow would push him back in the other direction," said a longtime MicroStrategy executive who left the company in 2000. Profiles of Saylor included his soliloquies on his ideal wife and the detail that he had a butler, Brian. It was said that Saylor looked like Tom Cruise and dated Queen Noor, King Hussein's widow (whom he says he has never met).
"I was delighted to help the world discover Mike Saylor," recalled Bisnow, who left the company last year. The people who criticized Bisnow at MicroStrategy "complained all the way to the bank," he said.
In late 1999 and early 2000, a recurring source of Saylor's fascination -- and, in turn, the media's -- was his plan to build a "Versailles" on 48 acres in Great Falls. He issued a 100-page request for proposals from architects and sent memos to his public relations staff that outlined some basic features he envisioned for his compound -- rooftop conservatory, nine-hole golf course, Japanese gardens. He referred to the compound as "my 21st-century villa," though Bisnow cautioned him that the term "villa" connoted the Italian leisure class, not the intellectual renaissance he was now leading.
"Mike let himself become this image that kept feeding on itself," said his friend, America Online co-founder Jim Kimsey. "After a while it's drinking your own bathwater. After a while it became hubris."
'Hey, Mike, You're Rich'
Saylor had lived a sheltered life: He spent his teenage nights eating ice cream at Friendly's and lifting weights in his garage with his best friends, Griffith and Tom Spahr, who would later join him at MicroStrategy. They played board games and dabbled in Dungeons and Dragons. "Mike was always the Dungeonmaster," Spahr recalled, referring to the player who controls the game. "He liked to create and control situations."
When Saylor arrived at MIT, he had never eaten Chinese food, owned just one suit (beige polyester) and sported a frizzy thin mustache. He confined his friendships mostly to his fraternity, Theta Delta Chi, and had few girlfriends in college or afterward. "Michael recently decided women are an incredible time sink," Bansal told The Post in 1996.
Until recently, Saylor almost never drank. On the eve of his IPO, aboard a Gulfstream II, MicroStrategy Chief Financial Officer Mark Lynch offered Saylor a celebratory glass of Blue Ribbon Scotch from a $160 bottle. Saylor declined, put the glass aside, took a few sips of champagne and devoured two pink Hostess Sno Balls.
After a day of meetings in New York in January 2000, Saylor and Bisnow went to the bar of the Four Seasons hotel only to find a 45-minute wait for a seat. They turned to leave when Bisnow said, "Hey, Mike, you're rich, why don't we do what they do in the movies, hand the maitre d' a big tip and see what happens?" Bisnow handed the guy a $20 bill and the men were seated.
Around that time, Sen. John F. Kerry (D-Mass.) and his wife, Teresa Heinz, invited Saylor to a private dinner at their Georgetown home. Saylor was flattered that a U.S. senator would care to hear his grand ideas, and when Bisnow mentioned that Kerry might also care about his bank account, he seemed surprised. After the dinner, Saylor was asked by a Kerry aide to host a fundraiser, which he did, despite tending toward conservative views and being a lifelong admirer of George Will.
Saylor was always impressed by wealth, not so much for what the money could buy -- although that was enviable too -- but for the power, credibility and status that came with it. "When you're worth a certain amount, you get the attention of everyone in the room," Saylor said in 1998. In preparing for MicroStrategy's IPO that year, Saylor offered to sell "friends and family" stock -- coveted shares that are usually reserved for company insiders -- to a special class of people he dubbed "influencers." These were the top executives at about 200 nationally known firms, carefully selected by Bisnow. About 5 percent of these "influencers" accepted the shares, according to a source familiar with their apportionment.
As Saylor's celebrity and wealth grew, he gained entry into increasingly rarefied Washington circles. He attended several of President Bill Clinton's functions, often arranged by Democratic fundraisers such as Beth Dozoretz. At one reception for Clinton at the Georgetown home of financier Jonathan Silver, the president called on him during a question-and-answer session and Saylor launched into an extended talk about how technology made it possible for every American to carry a panic button, a kind of wireless 911 device. With the proper resources, Saylor said, the government could "significantly cut rape and violent crime." Clinton asked Saylor to send him a memo on the subject, but he never heard back from the White House.
The Wonder Boy of the Club
Most of Saylor's powerful new friends came from the burgeoning club of Northern Virginia entrepreneurs said to be transforming Greater Washington from a plodding government enclave into a hotbed of new money and industry. The members included, among others, Joe Robert and James Kimsey, financiers Mark Warner and Russ Ramsey, and entrepreneurs Mario Morino and Jonathan Ledecky. Saylor sought out their companionship and advice at black-tie functions and private dinners. He recruited Ledecky to join the MicroStrategy board and, later, John Sidgmore, the vice chairman of WorldCom. Saylor spoke of the importance of being a good member of the community and of surrounding himself with mentors.
In return, Saylor was embraced as the oddball wonder boy of the local technology sector. "He was sort of adopted as a pet, a curiosity," said one wealthy local entrepreneur, a friend of Saylor's. In late 1999, Saylor joined Robert, Kimsey and others on a Caribbean cruise on a 165-foot boat belonging to Hollywood super-agent Mike Ovitz. One afternoon, after drinking tequila shots the night before, Saylor went scuba diving and became sick, vomiting his lunch and inciting a feeding frenzy by a swarm of tropical fish. A few weeks later, Kimsey bought Saylor a bottle of fish food for his birthday.
In time, Saylor became weary and suspicious of several of the local multimillionaires who had become his friends. The more successful he became, people at MicroStrategy recall, the more Saylor would speak of how much smarter and more creative he was than the other younger entrepreneurs he was often grouped with. He began to tune out many of the "mentors" he had cultivated, confiding to at least two friends that AOL co-founder Steve Case was the only person in the Washington tech community whom he considered a peer. (Saylor says that this might have characarized his views at various points in the late 1990s, but that he has since become more humble and less judgmental)
As MicroStrategy's share price catapulted ever higher, Saylor became fixated by it, checking several times a day. He knew precisely where the stock had to go for him to be a billionaire, or 10-billionaire. Saylor looked to investors not just for money but for a kind of intellectual ratification. He believed in the stock market's "qualitative ability" to anoint visionaries. "In the marketplace, Nasdaq is the god," Saylor said.
On the days his stock fell, Saylor was more prone to piqueish fits of micro-management. One day in December 1999, Joe Payne, MicroStrategy's vice president of marketing, was flying out of Dulles International Airport on a family vacation when he received a call from Saylor on his cell phone. "You're causing corporate death," Saylor said acidly and asked why a press release announcing a new partnership agreement had not been issued. Payne explained that the new partner was not ready to announce the agreement.
"Well," Saylor said, "it's causing corporate death. The stock is down today. And the reason the stock is down today is because we haven't gotten that press release out."
When the stock rose, Saylor was not good at the practiced indifference that CEOs are supposed to evince, especially in front of their employees. Instead, he would casually walk around the office talking about how many paper millions he'd just made as he ate lunch.
There was an honest ebullience about him that was at once crass and refreshing. On MicroStrategy's annual staff cruise in January 2000, shares rose 19 percent in a single day, and all 1,600 employees were in the Cayman Islands! "We should go on cruises more often," joked Saylor, who made nearly a billion dollars that day, the dot-com fantasy in a nutshell.
Except that Saylor despised the notion that MicroStrategy was comparable to some dot-com-lately, like he was some newly minted MBA starring in an online toy store. This, he felt, ignored his company's 11-year track record, its profits, his huge vision. His was not an "Internet company," he said, it was an "intelligence company."
"In defense of those who were appealing to Michael's egomania, he was several cuts above the dot-commers," Bisnow said. "He had a very solid business software company. And he had these incredible gifts. He could have been someone very memorable, for reasons other than why he ultimately will be."
Seizing a Halo
MicroStrategy could have continued as just a "very solid business software company." But that would not have made Saylor memorable, much less historic. So it became clear to Saylor that for the recognition he felt he deserved, he had to be part of Wall Street's love affair with the Internet. "We were second-class citizens here," Saylor recalled of MicroStrategy's status as a mere "software" company. "And time was running out. We needed to get into that halo box."
This meant trumpeting how his company would thrive in the online world, how Internet and wireless networks could spread freshly mined information "everywhere." He launched a subsidiary, Strategy.com, that delivered information not to businesses but directly to consumers: weather updates, traffic reports, sports scores via phone, Internet or wireless tools.
Of course it was just a start in the context of the larger dream Saylor was peddling: One day soon, he promised, people would have devices in their ears that would tell them how to avoid clogged highways or incompetent heart surgeons or dangerous neighborhoods. Such intelligence would circulate "everywhere," cleansing waste, inefficiency and risk from our networked ecosystem. It sounded slightly nutty, but when Saylor was preaching, it could sound oddly imminent, too.
On Jan. 27, 2000, MicroStrategy announced that its revenue for 1999 would be $205.3 million, nearly double the previous year's. Saylor announced the company's 16th consecutive quarter of revenue growth and a profit of $3.8 million. The new numbers solidified his cachet as an Internet visionary who could actually make money. He was profiled on "60 Minutes," in Time and Newsweek (headline: "Caesar and Edison and . . . Saylor?"), and the framed press clippings he hung in his basement began to trail up the staircase and into the first floor of his house.
Shares of MicroStrategy jumped from $225 to $246 on March 7. The price continued upward as Saylor, Mark Lynch and Nick Weir, the head of Strategy.com, began their roadshow in Europe. Investors in London, Geneva and Paris begged to buy the increasingly pricey shares. The stock closed that Thursday, March 9, at $283.
On Friday, Saylor, Lynch and Weir flew back to Washington, with plans to begin the U.S. leg of the roadshow on Monday. On the people mover at Dulles, they checked messages and learned that shares of MicroStrategy had jumped another 30 points. The stock closed that day at $313 after hitting $333 in the early afternoon. Saylor had made another $1.3 billion while he crossed the Atlantic. He was now worth $13.6 billion.
"Do you ever get the feeling things are going just a little bit too well?" Saylor said to Weir as Saylor stepped into his waiting limousine.
"Yes," Weir said, "and it scares the hell out of me." |
