To: Jim McMannis who wrote (154368 ) 1/8/2002 7:48:22 PM From: wanna_bmw Respond to of 186894 Jim, Re: "1.Even if the .13u Athlon scales 30% AMD is still the MHz/PR loser. Sometimes I wonder if the Intelabees really understand this... 2.On top of that Intel owns the benchmarkers. 3.Intel can market. 4.Intel owns US retail. 5.AMD has Jerry "cash in" Sanders 6.Intel has DDR if they need it. 7.Intel can now ramp Northwood as it's on .13u. 8. Dell one of the few boxmakers that is gaining share is Intel only. 9. AMD can't get to .13u and Hammer is delayed a year. 10. AMD hasn't learned the simple lessons." That's a pretty good job of Devil's Advocate there. If I were to respond differently, I'd comment about AMD's potential strength in the mobile market, as well as their advantage in die size, which will help them to maximize their smaller fab capacity (with Austin being converted to flash). Then there is the potential recovery in the economy, which tends to help AMD as much as it helps Intel. The worst problem I see for AMD is their current price model, which will eventually be in jeopardy due to a stronger product line from Intel. I think that if they sacrificed a little market share to maintain pricing levels, and increased revenues for a quarter or two, at their current levels, they could be making a small fortune. On the other hand, my guess is that Jerry Sanders will take AMD's temporarily good quarter as an advantage to drive down prices overall. He'll still be aiming for 30% of the market, even if it's not sustainable. I'm not so sure how far Intel would be willing to respond, but my guess is that AMD will use whatever means necessary, including pricing like they did in the third quarter, in order to maintain their market share gains. If the market is large enough, and Intel is capacity constrained, they may just let AMD grow in market share, only to take it away when they can supply the demand. Otherwise, if demand lets up, Intel will fight for market share, and price AMD into oblivion. Then, it could end up getting ugly for both companies. I'm hoping for the economy to improve, and let both Intel and AMD prosper a little, but who knows what will happen. Anyway, that's Devil's Advocate for me. wbmw