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Technology Stocks : Intel Corporation (INTC) -- Ignore unavailable to you. Want to Upgrade?

To: Charles Gryba who wrote (154711)	1/10/2002 3:46:31 PM
From: wanna_bmw	Read Replies (1) \| Respond to of 186894

Constantine, with BMW cars, those model numbers are arbitrary, and have no meaning outside of the way BMW markets them. They market the 300 series, 500 series, and 700 series to be aimed for different kinds of people with different kinds of budgets. And the higher number isn't necessarily better - it simply designates a higher luxury model. If money was no object, I would still get a 500 series car because I don't like the cars in the 700 series. The reason why this analogy has no relevance to AMD is for several reasons. First, AMD specifically chose model numbers that coincide with clock frequencies for Intel's Pentium 4 line. The idea of this was to de-emphasize Intel's megahertz marketing. Secondly, AMD has occluded the megahertz number from their CPUs entirely, hoping to confuse people with the addition of their model number and the omission of the rated frequency. Unlike luxury cars, megahertz has been an industry standard measurement affixed with all processors, and people have become quite used to it. AMD is exploiting this by giving another number instead that has nothing else to back itself up, other than the whim of AMD marketing. If consumers were all used to only comparing megahertz within a given family of CPUs, this wouldn't be a problem. What makes it a problem is that people see megahertz for the Pentium 4 and megahertz for the Athlon, and they tend to relate them. Rather than dismissing this myth, AMD hides under the cover of more lies. It's deceptive, misleading, and overall going to bite them in the arse, just like PR numbers of yesteryear. wbmw