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Strategies & Market Trends : Zeev's Turnips - No Politics -- Ignore unavailable to you. Want to Upgrade?


To: Softechie who wrote (21423)1/12/2002 10:03:05 PM
From: Jdaasoc  Read Replies (1) | Respond to of 99280
 
2003 may be the recovering year for them

The car industry has had the two biggest sales years ever recorded in 2000 & 2001. It will take a little longer then 1 model year if we have a extended recession for people to go back in the showrooms and buy a new car if present one works and is under 3 years old.
Zero percent financing will not be continued much longer because the number of people with good credit ratings that qualify will run dry.
RE Ford and government bailout. I can remember late 70's when Chrysler needed government loan guarantees, almost exclusively Chrysler vehicles in government procurement contracts, a couple of gift military contracts to produce tanks in order to help them over the hump since they were so much out of step with auto buyers preferences looking for fuel efficient cars.
Ford today has similar problem now since the perception of the safety and quality of their vehicles. I can remember throwing away in the junk yard with less than 70K miles 2 Ford autos within 5 years in late 80's and early 90's due the recently documented overheating of the ignition modules which were placed directly over the engines to save a few bucks. I would be very hard pressed to consider a Ford vehicle unless they offered rebates in the magnitude Chrysler was forced to offer to move cars during 70's bailout period. I think a "K" car was $8-9K and rebate was $2K.